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AppNexus Dials Up Its Mobile Business Aims to be first enterprise ad tech firm in mobile

Despite every year for the past decade or so being proclaimed “The Year of Mobile,” no company has cracked the mobile market to level it on par with online advertising…

April 10, 2013, 12:00 PM EDT

EBay Opens Up Its Data for Ad Targeting Follows lead of Amazon, Google and Facebook

Retailers possess a crazy amount of really valuable data for advertisers—e.g., what products someone has bought or have browsed through and may one day buy, potentially sooner if they’re shown…

April 8, 2013, 3:45 PM EDT

Facebook Exchange Rolls Into News Feed Testing expansion with TellApart, MediaMath, Nanigans

Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX). For as much praise as the…

March 26, 2013, 1:24 PM EDT

Marin Software CEO Opens Up After His Company's Stock Does Stock up more than 20 percent on first day of trading

Marin Software CEO Chris Lien slept pretty well last night, even though today is arguably the most important day in his company’s seven-year history. The San Francisco-based online advertising company…

March 22, 2013, 3:03 PM EDT

Small Businesses Are Slow to the Digital Party BCG survey: only 3 percent of their ad dollars flow online

Digital marketing is all the rage among major corporations these days but not so much among small businesses, according to new research from The Boston Consulting Group.  The consultancy surveyed 550…

March 19, 2013, 12:01 AM EDT

The Weather Company Assembles Ad Tech's Miami Heat New WeatherFX group planning to sell ads on non-Weather properties, including TV

There’s a storm coming. Data is shifting the tides of digital advertising, buoying giants like Google, Facebook, Amazon, Twitter...and The Weather Company? Like Google with its search data, Facebook with its…

March 18, 2013, 12:00 AM EDT

Facebook, Microsoft Execs Discuss Atlas Deal Not about creating an ad network, says Facebook's Brian Boland

Over the past few months, reports that Facebook would acquire the Atlas Solutions ad server from Microsoft has fueled both speculation that the social network was prepping an external ad network…

February 28, 2013, 9:20 PM EST

Facebook Announces Atlas Solutions Acquisition From Microsoft Deal improves social network’s attribution capabilities

Facebook's much-reported plan to acquire Microsoft's Atlas ad server is finally a go. On Thursday the companies announced the acquisition agreement. However, a number of industry veterans have questioned the buy, pointing to…

February 28, 2013, 4:35 PM EST

Yahoo's De Castro Advocates for Personalized Content First, Ads Later New COO outlines portal's vision at IAB event

Executive intrigue aside, most of the attention focused on Yahoo of late revolves around its advertising business rather than its content business. The Marissa Mayer regime seems intent on turning…

February 26, 2013, 1:51 PM EST

Google Bringing TrueView Ads to Apps, Games Marks the first time users will be able to skip ads outside video

Seventy percent of YouTube’s in-steam ad views are those skippable TrueView ads, Google’s svp of advertising Susan Wojcicki told attendees of the Interactive Advertising Bureau’s Annual Leadership Meeting on Tuesday…

February 26, 2013, 1:20 PM EST

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