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Topic: Online advertising

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Early Stats on How Facebook Exchange Ads Perform in News Feed Pricier at first but better value

It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off. But only a month after Facebook…

May 7, 2013, 5:47 PM EDT

Sharethrough Scales Up Its Native Ads Extends its version of Sponsored Stories to mobile sites

A fundamental challenge of native advertising is scalability. A Google search ad can’t run as a Forbes BrandVoice ad, nor can a Twitter Promoted Tweet be placed as a Tumblr…

May 7, 2013, 9:00 AM EDT

Facebook Served 39 Percent More Ad Impressions in Q1 Ad strategy pivots on new targeting, not new units, say execs

All that chatter from people decrying an increase in ads when they visit Facebook may not be exaggerations from an agitated few. Facebook CFO David Ebersman said during the company’s…

May 1, 2013, 7:00 PM EDT

Twitter Opens Ad Demand Floodgates With Self-Serve Expansion No change in frequency of ads served, says exec

Twitter extended its self-serve platform to all U.S. users today, opening up the demand floodgates even more than when it rolled out an ad API earlier this year. Conceivably accommodating…

April 30, 2013, 4:17 PM EDT

Yahoo Goes Native With In-Stream Home Page Ads Also adding IAB billboard unit to desktop home page

Since Yahoo launched its home page redesign in February, the new stream-centric layout—outfitted with an all-too-standard 300 x 250 pixel banner on one side and even more miniscule unit on…

April 29, 2013, 4:57 PM EDT

Google Looks to Push Mobile In-Store Shopping, Tablet-First Design SVP Sridhar Ramaswamy discusses intersection of ads and shopping

As Google’s svp of ads and commerce, Sridhar Ramaswamy oversees the engineering behind products like Google Shopping’s Product Listing Ads, AdWords’ transition to Enhanced Campaigns and even the test of…

April 29, 2013, 1:44 PM EDT

Google Analytics Adds Conversion Funnel Benchmarking Tool Plots channels' impacts on purchase paths by industry

With marketers all but required to play in multiple digital channels these days, ranging from online display to search to email, they are increasingly likely to have a hard time…

April 25, 2013, 11:00 AM EDT

Google's Future Lies in Glass and Fiber, Present Is In Ads Ad revenue up 16 percent in first quarter

The biggest surprise in Google’s first-quarter earnings was the drop in advertising’s share of non-Motorola Mobility revenue from 96 percent a year ago to 92 percent in the most recent…

April 18, 2013, 7:07 PM EDT

Twitter Looks to Emulate Google With Keyword Ad Targeting Social giant continues to roll out more marketing options

The explosion of search advertising in the mid-2000s put keywords on the advertising pedestal, letting brands pinpoint specific, intent-laden words they’d like to target against. Keyword ads have worked brilliantly,…

April 17, 2013, 1:02 PM EDT

Yahoo Ad Revenue Slides Amid Mobile Gap, Reduced Inventory Web traffic also declines but the slide slows

Companies typically open their quarterly earnings calls with the disclaimer that current revenue and performance numbers do not necessarily reflect future results. Yahoo may have wanted to repeat that line when it began its…

April 16, 2013, 8:46 PM EDT

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