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Topic: Online advertising

A screenshot of NPR's new ad unit, Center Stage

NPR's New Ad Unit Falls Somewhere Between Banners and Native

'Center Stage' unit features oversized creative embedded in homepage

NPR is trying to better the banner ad. The nonprofit news organization redesigned its homepage on Wednesday and introduced a new ad unit called Center Stage, which is a step toward native…

Undertone Releases Responsive Design Cross Platform Ad Format

ScreenShift product aims to make mobile ads easier to execute, more brand friendly

As users spend more time on multiple devices (jumping from desktop computers to tablets to smartphones), marketers are interested in targeting consumers wherever their eyeballs happen to land, preferably without…

Early Stats on How Facebook Exchange Ads Perform in News Feed

Pricier at first but better value

It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off. But only a month after Facebook…

Sharethrough Scales Up Its Native Ads

Extends its version of Sponsored Stories to mobile sites

A fundamental challenge of native advertising is scalability. A Google search ad can’t run as a Forbes BrandVoice ad, nor can a Twitter Promoted Tweet be placed as a Tumblr…

Facebook Served 39 Percent More Ad Impressions in Q1

Ad strategy pivots on new targeting, not new units, say execs

All that chatter from people decrying an increase in ads when they visit Facebook may not be exaggerations from an agitated few. Facebook CFO David Ebersman said during the company’s…

Twitter Opens Ad Demand Floodgates With Self-Serve Expansion

No change in frequency of ads served, says exec

Twitter extended its self-serve platform to all U.S. users today, opening up the demand floodgates even more than when it rolled out an ad API earlier this year. Conceivably accommodating…

Yahoo Goes Native With In-Stream Home Page Ads

Also adding IAB billboard unit to desktop home page

Since Yahoo launched its home page redesign in February, the new stream-centric layout—outfitted with an all-too-standard 300 x 250 pixel banner on one side and even more miniscule unit on…

Google Looks to Push Mobile In-Store Shopping, Tablet-First Design

SVP Sridhar Ramaswamy discusses intersection of ads and shopping

As Google’s svp of ads and commerce, Sridhar Ramaswamy oversees the engineering behind products like Google Shopping’s Product Listing Ads, AdWords’ transition to Enhanced Campaigns and even the test of…

Google Analytics Adds Conversion Funnel Benchmarking Tool

Plots channels' impacts on purchase paths by industry

With marketers all but required to play in multiple digital channels these days, ranging from online display to search to email, they are increasingly likely to have a hard time…

Google's Future Lies in Glass and Fiber, Present Is In Ads

Ad revenue up 16 percent in first quarter

The biggest surprise in Google’s first-quarter earnings was the drop in advertising’s share of non-Motorola Mobility revenue from 96 percent a year ago to 92 percent in the most recent…

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