Topic: Online advertising
As users spend more time on multiple devices (jumping from desktop computers to tablets to smartphones), marketers are interested in targeting consumers wherever their eyeballs happen to land, preferably without…
It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off. But only a month after Facebook…
A fundamental challenge of native advertising is scalability. A Google search ad can’t run as a Forbes BrandVoice ad, nor can a Twitter Promoted Tweet be placed as a Tumblr…
All that chatter from people decrying an increase in ads when they visit Facebook may not be exaggerations from an agitated few. Facebook CFO David Ebersman said during the company’s…
Twitter extended its self-serve platform to all U.S. users today, opening up the demand floodgates even more than when it rolled out an ad API earlier this year. Conceivably accommodating…
Since Yahoo launched its home page redesign in February, the new stream-centric layout—outfitted with an all-too-standard 300 x 250 pixel banner on one side and even more miniscule unit on…
As Google’s svp of ads and commerce, Sridhar Ramaswamy oversees the engineering behind products like Google Shopping’s Product Listing Ads, AdWords’ transition to Enhanced Campaigns and even the test of…
With marketers all but required to play in multiple digital channels these days, ranging from online display to search to email, they are increasingly likely to have a hard time…
The biggest surprise in Google’s first-quarter earnings was the drop in advertising’s share of non-Motorola Mobility revenue from 96 percent a year ago to 92 percent in the most recent…
The explosion of search advertising in the mid-2000s put keywords on the advertising pedestal, letting brands pinpoint specific, intent-laden words they’d like to target against. Keyword ads have worked brilliantly,…
