Topic: Omnicom

AT&T Consolidates Its Creative and Media Business with Omnicom

Company beat out WPP after $50B DirecTV acquisition

Telecommunications giant AT&T consolidated its advertising business with Omnicom after a closed creative and media review that pitted the holding company against arch rival WPP. BBDO will retain the creative…

Omnicom Mourns Media Exec Who Was Gunned Down in Attempted Robbery

Gordon Patterson launched multiple South African agencies

The Omnicom Group issued a statement today on the tragic passing of executive Gordon Patterson, who died last week after a botched robbery attempt at his home in Johannesburg, South…

Pharma Giant GSK Consolidates Its Global Agency Roster Across 4 Holding Companies

Internal memo calls it an 'agency simplification'

In 2015, GlaxoSmithKlein and Novartis completed a deal worth more than $20 billion that combined the two companies' assets. In November of that year, various sources reported that the newly…

'League of War' Maker Taps First Agency to Help It Compete With Mobile Gaming's Biggest Names

GS&P beats out 4 agencies

Japan-based mobile game maker GREE International has named Goodby Silverstein & Partners as its first creative agency of record. GS&P beat out four competitors in a review. GREE has produced such…

AT&T Launches Huge U.S. Creative and Media Review

Incumbents Omnicom and WPP will participate

AT&T has put its giant U.S. creative and media accounts into review. A spokesperson for AT&T told Adweek: "We've begun a formal advertising media and creative agency review that will cover…

Carnival Corporation Picks PHD as Its International Media Agency of Record

Decision expands the existing relationship

The world's largest cruise company has chosen Omnicom's PHD as its media agency of record for the United States and the United Kingdom, effectively consolidating its business in what the…

McDonald's Is Putting the Squeeze on Agency Profitability, Making the Ad Industry Uneasy

Sources say the fast food giant's demands are 'unheard of'

The ongoing McDonald's creative review initially included all three of the ad industry's largest holding companies. But WPP made headlines earlier this month for bowing out (leaving incumbents Publicis and…

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

Influence may shift, but ideas endure

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction. Along the way you've…

Newell Shifts Creative Assignments From BBH to JWT for Some of Its Best-Known Brands

Including Sharpie, Paper Mate and Rubbermaid

Newell Brands is moving global creative work for some of its most visible consumer brands from BBH New York to J. Walter Thompson New York, sources said.  The shift of brands…

TBWA\Chiat\Day Hires Old Navy's Top Marketer to Lead Its Los Angeles Division

Erin Riley returns to the agency world

Today, TBWA\Chiat\Day announced it has hired Erin Riley to serve as president of its Los Angeles office. Riley joins the Omnicom network after serving as vp of marketing and brand engagement…