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Topic: Omnicom

Omnicom Is Creating One Mega-Studio by Combining 3 Production Departments

Pools resources to focus on content, real-time marketing

This week, the Omnicom Group revealed its not-so-secret weapon in classic Transformers style. As part of an effort to more effectively serve a wide range of global clients across agencies, the…

Q2 Organic Growth Rises Only 1% at Publicis Groupe

But weak euro boosts revenue, net income

Publicis Groupe continues to reap the benefits of the strengthening dollar and pound sterling, announcing that second-quarter revenue rose 39 percent to $2.7 billion. But a more telling indicator, organic…

If Iran Sanctions Lift, Will Ad Companies Rush In?

Dentsu is already there, WPP and Publicis are in no rush

Sir Martin Sorrell, the WPP chief, has called Iran the last great, untapped market for growing his business. With a potential nuclear deal set to end some embargoes and perhaps…

Omnicom Posts 5.3% Rise in Q2 Organic Revenue

Net drops because of foreign exchange rates

Omnicom, hit by foreign exchange rates, said second-quarter revenue declined 1.7 percent to $3.8 billion. The continuing strength of the U.S. dollar drove revenue down by 7.1 percent or $275 million. Organic…

What Happens When Agency Mergers and Acquisitions Disappoint?

Benefits of going it alone can outweigh risks

The lifeblood of the ad business has always been entrepreneurs who sell their businesses and energize industry holding companies. While the promise of personal wealth, resources and global expansion are a…

Visa's Global Media Review Comes Amid Turnover in Marketing

OMD is the primary incumbent

Amid changes in its top marketing ranks, Visa has launched a global review of its media planning and buying. Earlier this week, Antonio Lucio, Visa's chief brand officer, said he was…

Bacardi Consolidates Global Creative and Media for Its Major Liquor Brands

BBDO and OMD win without a review

In a secret first meeting a little more than a month ago, BBDO and OMD executives met with Bacardi's new top management led by CEO Mike Dolan. On the table for the…

Empire State Development Seeks Agencies to Promote New York

$50 million for economic development and tourism is up for review

Agencies are getting another shot at Empire State Development's $50 million to $75 million annual economic development marketing program. In the first phase of the mandated search, the New York state…

Why Did Omnicom's Former CFO Get Paid So Little in 2014 When Its CEO Made So Much?

Randy Weisenburger got no bonus in spite of the company's performance

In a year when the lion's share of John Wren's $24 million in total compensation was linked to performance, the Omnicom CEO's second in command for most of a prosperous…

How Facebook Targets Ads Globally Based on Users' Phones

Coca-Cola, Durex and Nestlé adjust for slower devices

How do you get the word out about Durex in Indonesia or Coca-Cola in Kenya? How does Nestlé target consumers in rural India? The challenges of serving ads in emerging countries…

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