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Topic: Omnicom

With Its First Acquisition Since 2008, BBDO Expands Its Focus to Fashion and Luxury

Acquires majority stake in Wednesday Agency Group

BBDO Worldwide made its first foray into the world of high fashion this week by acquiring a majority stake in Wednesday Agency Group. The New York- and London-based company's client roster…

U.S. Agency of the Year: BBDO Was 2015's Unstoppable Creative Juggernaut

Humility, hard work, stellar ads and joyous clients

We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach…

This New Program Aims to Stop Ad Bot Owners From Getting Paid

Google, AOL, WPP, Omnicom and Publicis support TAG

Trustworthy Accountability Group, an anti ad-fraud player, today is announcing a Verified by TAG program that costs $10,000 annually for digital ad sellers like publishers, ad exchanges and agencies to…

Q&A: Videology's Managing Director Is Making Programmatic Ad Buying More Exact

Tim Castree has the results to prove it

Specs Current gig Managing director, North America, Videology Previous gig COO, MediaVest U.S. Age 44 Twitter @castree Adweek: Why did you leave the agency world for Videology? Tim Castree: There were two decisions in that…

How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen?

The viewability debate shifts to smartphones

Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on…

Agency Bosses Explain the Way Forward in China's Complex, Troubled Marketplace

Near meltdown has altered the landscape

When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a…

AT&T Names Agency Veteran as New Head of Advertising

Fiona Carter held leadership roles at Omnicom and BBDO

Just under a year after Esther Lee left AT&T to become MetLife's new CMO, the telecom giant has named Fiona Carter to succeed Lee as its svp/head of brand marketing,…

Pepsi and BBDO New York Rekindle Relationship 7 Years After Their Big Breakup

Marshawn Lynch plays reluctant spokesman in new ad

Seven years after a painful breakup, Pepsi and longtime agency BBDO New York have rekindled their relationship. For nearly 50 years, the two had maintained one of advertising's most high-profile partnerships,…

BBDO Just Won Priceline. Will Shatner Remain Onboard?

Travel site changes shops for first time in a decade

Priceline.com, after working with Butler, Shine, Stern & Partners for nearly a decade, has chosen BBDO New York as its newest creative agency. BBDO will handle all of the client's television, digital…

What Is Zimmerman's Media Trading Room, and Does It Really Save Clients Millions?

Inside the agency's anti-programmatic buying strategy

Conventional wisdom holds that programmatic ad buying, and the Big Data that powers it, will dominate media planning for both agencies and presidential campaigns in the coming years. As a panel…

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