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Topic: Omnicom

BBDO New York Builds Its Strategy Team With a New Chief Marketing Officer

Tara DeVeaux returns to the agency

Today BBDO hired Tara DeVeaux as chief marketing officer in its New York headquarters. Director of business development Crystal Rix has also been promoted to chief strategy officer, a newly created…

The 4 Largest Holding Companies Are Now Involved in Federal 'Bid Rigging' Probe

WPP confirmed subpoena today

The federal government's investigation into allegations of antitrust practices at major ad agencies has expanded to include WPP, the world's largest holding company. WPP this morning released the following statement on…

Here's How Each Major Ad Agency's Stock Is Looking as the Industry Prepares for the Trump Era

Cautious optimism despite uncertainty and low growth

Before Nov. 8, the big advertising holding companies faced a straightforward, slow-growth future. The business would continue to evolve, and the agencies would continue to adapt by expanding their capabilities,…

Omnicom, Publicis Subpoenaed in Department of Justice 'Bid Rigging' Investigation

3 unknown subsidiaries are cooperating

Today the ad industry's second and third-largest holding companies revealed that the federal government had contacted unspecified subsidiaries within their networks regarding an investigation into "bid rigging" by ad agencies.  "On…

5 McDonald's Marketing Moments That Would Make Ray Kroc Proud

What to know before 'The Founder' hits theaters

In The Founder, the upcoming film about the origins of the McDonald's global empire, traveling-salesman-turned-fast-food-magnate Ray Kroc (played by Michael Keaton) comes off as both visionary and villain. The word…

How an Unknown Agency Came From Nowhere to Score America's 2 Biggest Media Accounts

5 years of data research led to Omnicom's Hearts & Science

Last December, an agency with no name, no office and no full-time employees shocked the media buying and planning world, without warning, by scooping up the lion's share of the…

Advertising Leaders Predict a 'Period of Uncertainty' Following Trump's Surprise Win

WPP, Omnicom stocks drop after news

Donald Trump's surprise win in the U.S. presidential election has dominated headlines around the world today, and the advertising industry is no exception. International stock prices took a deep dive immediately…

Is Crowdsourcing Turning Creative Directors Into Curators?

BBDO launches its own platform to retain business

"There should be no more creative directors. The job is dead and the title is wrong—it should be 'curator.'" These words from KBS+ co-founder/former Victors & Spoils partner Jon Bond may…

How 2 Leading Retailers in the Thriving Arts-and-Crafts Game Compare Side-by-Side

Michaels and Hobby Lobby face off

The arts and crafts business grew 7 percent last year, and some say it's recession proof. Where are all the crafty critters spending their money? Probably at one of these two…

These West Coast Agencies Are Fearlessly Embracing Change as Advertising Evolves

L.A.'s the perfect place to do it

New York has long served as the heart of the media and advertising industries. Los Angeles, by contrast, pumps out a steady flow of popular culture and has its own…

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