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Topic: Olympics

TV Takes the Gold in Q3

Broadcast, cable budgets soar on infusion of Olympics, political dollars

Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7…

Nielsen: Broadcast Ad Spend Zooms in Q3

Networks book $5.33 billion in sales as Olympics, auto dollars flow

Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of $5.33…

Burke: NBC Profits 'Could Be Dramatically Higher'

Exec cheered by early successes but says there’s 'long, long way to go'

NBCUniversal CEO Steve Burke on Friday (Oct. 26) told investors that he isn’t satisfied by recent improvements at the broadcast division. Speaking during Comcast’s third-quarter earnings call, Burke acknowledged that while…

McCann Says Farewell to the London Olympics With Ad

Agency for the Games left with gap on roster

McCann Worldgroup, the American ad agency that shockingly won the ad account of the 2012 London Olympics in 2009, notoriously defeating Britain's WPP Group, led by Sir Martin Sorell, bids…

Hated the London 2012 Logo? You Might Like Rio 2016 Better

Brazil's Tatíl Design tells story of its creation

The London 2012 Olympic logo was all about dissonance, and intentionally so—and was met with a pretty dissonant reaction, too. As we look ahead to Rio 2016, we have a…

NBC Has the Last Laugh as Olympics Strike Gold

London Games the most-watched U.S. TV event in history

The games of the XXX Olympiad ended on yet another high note, as the 17-night extravaganza now stands as the most-watched event in U.S. television history. According to Nielsen live-plus-same-day data,…

Usain Bolt Gets Most Awesome Endorsement Offer Yet

Stake in Shutl, plus something extra special

Shutl, a delivery company that specializes in ferrying online retail purchases to customers, is offering Jamaican sprinter/fastest person alive Usain Bolt a deal: If he helps them set a world…

Marketers: No Brand Deserves Gold Digital Olympics

Nike, P&G's superb TV efforts offset by lackluster social integrations

If you listen to tech players, Summer Olympics advertisers Nike and Procter & Gamble are definitely among the brands that deserve gold medals for their traditional media efforts. But when…

NBC's 'Go On' Premiere Earns Strong Sampling

Matthew Perry comedy draws 16.1 million in post-Olympics preview

NBC’s sneak preview of its new comedy series Go On generated a strong sampling Wednesday night, averaging 16.1 million total viewers and a 5.6 rating in the adults 18-to-49 demo.  Presented…

Draftfcb Writer Living on Olympic Sponsors' Products Alone

Terin Izil follows '5 Ring Diet' for charity

In a stunt that almost looks like a protest through the right pair of eyes, Draftfcb Chicago copywriter Terin Izil is raising money for kids with muscular dystrophy by limiting…

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