Topic: Olympics
There's a sweet spot in Olympic advertising where the strength of the human body and endurance of the human spirit are both illustrated memorably, and equally. This new work for…
Here's a fact: David Beckham makes kids cry. That might be a bit misleading. You see, the world-famous soccer player (or footballer, depending on where you hail from) doesn't intentionally go…
Go Daddy continues to have its sexy models and move beyond them, too, in a pair of new spots set to air during the Olympics—joining a third which we wrote…
Nike is playing both sides of the field, to strain a metaphor, with its just-launched "Find Your Greatness" campaign from Wieden + Kennedy. The effort finds the global sports behemoth…
Turns out the summer's most amazing sports-action commercial isn't for the Olympic Games. It's for the Paralympic Games—and it's a triumph of skillful direction and gritty, powerful storytelling. The 90-second spot,…
Procter & Gamble and Wieden + Kennedy already crafted the most successfully emotional commercial of this summer's Olympic Games. Now, it's time to bring the funny. For that, the packaged-goods marketer…
The opening ceremonies of the 2012 London Games aren’t set to unfold for another week, but already the competition for the best Olympics-themed advertising is starting to heat up. According to…
Meet the new faceless face of chemical conglomerate Dow. He (it?) is a giant green biped made of hedges, created by Draftfcb in Chicago. He goes to London and helps…
AT&T's "Warming Up" spot for the 2012 Olympic Games, from BBDO in New York (and directed by Psyop), has American swimmer Ryan Lochte claiming that luck didn't get him all…
Procter & Gamble is the Usain Bolt of 2012 Olympic sponsors, judging by the fun animated infographic below, which pits brands against one another in a mad dash to viral…
