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Topic: Old Spice

Ad of the Day: Old Spice Terry Crews is back, and multiplying, in W+K's work for the brand's new shave gel

He's the man your man could shave like. Terry Crews, the most notable Old Spice guy these days—last seen in the amusing Muscle Music interactive campaign last fall—is back in a…

May 14, 2013, 1:25 PM EDT

YouTube's 10 Most-Watched Ads in April A pair of megahits led the way in a staggering month for online video

It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million more…

May 8, 2013, 7:14 AM EDT

Old Spice Rolls Out World's First Scratch-and-Sniff Banner Ad Click to smell the Internet

More goofiness from Old Spice and Wieden + Kennedy—a scratch-and-sniff banner ad, which of course they're calling the world's first. It's running over on The Onion's sports section. Clicking on…

April 22, 2013, 2:48 PM EDT

Old Spice Cleans Up With Hilarious Parodies of '80s Soap Ads W+K spots take odd turns

Few brands have mastered the marketing non sequitur quite as well as Old Spice, which just rolled out two new, fascinatingly bizarre ads for its Fiji Bar Soap. Parodying similar…

April 9, 2013, 8:07 AM EDT

David Levy Pushes Unscripted Shows on Turner Networks TBS and TNT

David Levy’s relaxation technique is pretty simple. “Every time I get too stressed I look out across here and there’s not an ad in sight,” he said, gesturing to the…

March 24, 2013, 11:38 PM EDT

Old Spice's Mr. Wolfdog Is as Skilled as Any Living Creature at Making Banner Ads He's done 20 more videos, too

It says something about banner ads that the best ones—with a few exceptions, like this and this—are the ones that are laughably, shareably bad. You've seen them. And now Old…

March 14, 2013, 3:29 PM EDT

Old Spice's New Marketing Chief Is Not Human, but Will Eat Humans Selling deodorant is a blood sport

"Sometimes you gotta eat people, America. That's how business works." Old Spice has a charmingly roguish new executive director of marketing, who brings a uniquely authentic vision for selling Old…

March 11, 2013, 9:35 AM EDT

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