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Topic: Old Spice

Old Spice Cleans Up With Hilarious Parodies of '80s Soap Ads W+K spots take odd turns

Few brands have mastered the marketing non sequitur quite as well as Old Spice, which just rolled out two new, fascinatingly bizarre ads for its Fiji Bar Soap. Parodying similar…

April 9, 2013, 8:07 AM EDT

David Levy Pushes Unscripted Shows on Turner Networks TBS and TNT

David Levy’s relaxation technique is pretty simple. “Every time I get too stressed I look out across here and there’s not an ad in sight,” he said, gesturing to the…

March 24, 2013, 11:38 PM EDT

Old Spice's Mr. Wolfdog Is as Skilled as Any Living Creature at Making Banner Ads He's done 20 more videos, too

It says something about banner ads that the best ones—with a few exceptions, like this and this—are the ones that are laughably, shareably bad. You've seen them. And now Old…

March 14, 2013, 3:29 PM EDT

Old Spice's New Marketing Chief Is Not Human, but Will Eat Humans Selling deodorant is a blood sport

"Sometimes you gotta eat people, America. That's how business works." Old Spice has a charmingly roguish new executive director of marketing, who brings a uniquely authentic vision for selling Old…

March 11, 2013, 9:35 AM EDT

The World's Buzziest Brands Products we can't stop talking about

NBCUniversal Integrated Media launched the Brand Power Index (BPI) in 2010 to pinpoint the 500 brands consumers are talking about the most. The BPI’s methods for measuring the impact of…

February 5, 2013, 12:34 AM EST

Old Spice Dances With Wolves in Super Bowl Ad Airing Only in Juneau, Alaska Wolfthorn and Hawkridge scents debut

Grrrrr! Caw! Caw! Caw! Snarling wolves crash a fancy formal party (riding the shoulders of a dapper dude in a tux) and screeching hawks invade a high-stakes poker game (a…

February 1, 2013, 11:56 AM EST

YouTube's 20 Most Watched Ads of 2012 Nike, Pepsi and VW lead the way; Old Spice places most spots overall

Nike, Pepsi and Volkswagen, three global marketers that are old pros at creating blockbuster video content, produced the three most-watched commercials on YouTube this year, according to the video site's…

December 13, 2012, 6:36 AM EST

Dikembe Mutombo Defends Earth Against Mayan Prophesy of Annihilation in Old Spice Game 7-foot-2 but just 8-bit

The world can't end fast enough for me, because I'm sick to death of hearing about the Mayan prediction that Dec. 21 will be the last day ever. Can't the…

November 28, 2012, 9:09 AM EST

Top 10 Commercials of the Week: Nov. 9-16 Fenton's return in HD, Red Bull's giant Rube Goldberg machine, and Rhett & Link's dreamy masterpiece

This week, Apple showed us why bigger isn't always better, the Overly Attached Girlfriend made an overly creepy comeback, and Little Caesars discovered something quite unusual in the night sky. Many…

November 16, 2012, 10:41 AM EST

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