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Topic: Old Spice

How a Product Designer at Imgur Just Became the (Unofficial) New Old Spice Guy

Colin Hoell on the do's, don'ts and please don'ts of hair care

Isaiah Mustafa and Terry Crews have had a stranglehold on the title of Old Spice guy in recent years, even battling each other for it. But now, you should really…

Old Spice Is Opening Futuristic Twitter Accounts for Some of Its Fans' Future Selves

To answer the questions you have for them today

Wieden + Kennedy is doing a fun little real-time Twitter stunt for Old Spice today. It began with the brand asking a simple question: If you could ask your future self one…

Old Spice Has a New Spokesman, and He's Legendary in an Utterly Foolish Kind of Way

He's brave but stupid, just like you

Sweat. It's the reason men have never quite reached their full potential ... until now, Old Spice's latest campaign proclaims.  Its new line of body wash and antiperspirant comes with a…

Old Spice Pitchmen Wage a Battle for (Shirtless) Control of SportsCenter

Rivalry between Mustafa and Crews reaches finale

Fans of ESPN's SportsCenter will find Terry Crews and Isaiah Mustafa behind the show's anchor desk tonight, but they're not there to talk through highlight reels. Old Spice's resident pitchmen will…

Old Spice's Pitchman Battle Heats Up as Terry Mocks Isaiah's Signature Line

But Isaiah gets the last word in this round

Not many brands could pull off a campaign that escalates the weirdness in each new spot. But anything can happen in an Old Spice campaign, and transforming Terry Crews into…

The Year's 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell

See why these brands made the cut

The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably…

By the Numbers: How Do Terry Crews and Isaiah Mustafa Really Stack Up?

A career-spanning comparison of the Old Spice rivals

For years, Old Spice has used quirky spokespeople—robots, moms, fingers, or whatever else the brand could cook up—but Terry Crews and Isaiah Mustafa, with their wildly different personas, are certainly the two…

Terry Crews and Isaiah Mustafa Are Now Battling for the Hearts of Old Spice Fans

The brand's best pitchmen, together at last

For the first time, Old Spice's two resident ad stars, Terry Crews and Isaiah Mustafa, are appearing in commercials together. In a new campaign to help customers choose a scent to…

Old Spice Creates a Loony Sci-Fi 'Choose Your Own Adventure' Game on Instagram

Hacking the photo network's tags, with a wink

Wieden + Kennedy has hacked the tagging function on Instagram to create an amusingly absurd "Choose Your Own Adventure" social game for Old Spice, filled with robots, retro monsters and…

The 'Great Concoction' of Creatives, Marketers and Open Minds Is What Makes Cannes Work

Jim Stengel tells how P&G met W+K

Jim Stengel's history with the Cannes Lions International Festival of Creativity dates back to 2003, when, as global marketing chief of Procter & Gamble, he and a team of colleagues…

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