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Topic: Old Spice

Old Spice Will Drop a Man in the Woods and Let Twitch Viewers Control Him for 3 Days

Crowdsourced gaming from nongaming brand

Old Spice is tapping into the gamer community, which clearly overlaps with its own target, with an interesting campaign on Twitch—the live social video platform for gamers—in which viewers get…

Deposit Bits of Nature Into Old Spice's Weird Vending Machine, Get Even Stranger Stuff Back

Got a pinecone? Trade it for a Sega Genesis

To promote a new collection of scents—Timber, Amber and Citron—Old Spice has placed a rather generous and oddly specific machine in Grand Central Terminal's Vanderbilt Hall. Nestled behind fake pine trees…

Ad of the Day: Old Spice Walks on the Wild Side in an Outdoorsy New Campaign

Just spray for a crazy outdoor adventure

Anything can happen when you're out and about in the wilderness. And these new Old Spice ads prove it.  The latest kooky campaign from Old Spice, courtesy of Wieden + Kennedy,…

Terry Crews Screams Again for Old Spice, Particularly When He Sees Mrs. Terry Crews

Electric shavers ad is a real nightmare

Ready for more screaming, twitchy muscles, explosions and horrifying hallucinations? Good, because Terry Crews just made another Old Spice commercial. The ad, by Wieden + Kennedy and directors Fatal Farm, continues…

How the Music Company on Old Spice's 'Dadsong' Got the Ad's Twisted Genius Just Right

Scoring the sequel to 'Momsong'

Old Spice this week unveiled "Dadsong," its second lunatic 60-second musical via Wieden + Kennedy—the sequel to the award-winning "Momsong" from a year ago. Clearly, the music on a commercial…

Ad of the Day: Fathers Are Thrilled Their Boys Are Men in Old Spice's 'Dadsong'

The moms, of course, are still weeping

Distraught mothers became psychotic stalkers in Old Spice's epic "Momsong" musical, following their sons around and weeping about how they've grown into men too soon, thanks to the brand's female-luring…

Old Spice's Man-Robot Sits Down With Drew Brees, and It's Awkwardly Amusing

Cue the jazz, the laughs, and the pain

If watching Drew Brees talk to a hyper-awkward robot for six minutes is your kind of thing, then Old Spice has an ad for you. The New Orleans Saints quarterback keeps…

Is Old Spice's 'Mandroid' a Sexist Ad Campaign or a Satire of Sexist Ads?

'The product as aphrodisiac' is one of marketing's oldest tropes

As Old Spice and agency Wieden + Kennedy continue to roll out ads featuring their chronically malfunctioning spokes-bot, it's hard to decide if they're succumbing to one of the most…

Even the World's Least Smooth Mandroid Gets the Ladies With Old Spice

Odd, sure, but is it starting to smell like Axe?

Many brands promise to make literally anyone more attractive to the opposite sex, but Old Spice takes this promise to the extreme with its new ads starring a hapless, barely…

Old Spice Scores With World Cup Ad Full of Screaming

Terry Crews meets his double in Brazil

Old Spice scores another goal with Terry Crews, this time for the World Cup. The brand would like you to know it's now available in Brazil, and it's a good time…

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