Topic: Old Spice
Mother New York took the top honors at 2012's One Show last night, winning "Best of Show" for "Little Marina," the 25-foot-tall, Missoni-wearing, smartphone-waving doll that the agency created for…
You may remember Dr. Michael Salzhauer—aka "Dr. Schnoz," aka the "Nose King of Miami"—from his video contest in which he offered a free nose job to the winner. Well, the…
Procter & Gamble’s Tide is looking to clean up with fans of the National Football League, inking a multiyear sponsorship with the Shield and its 32 franchises. The deal goes into…
Wieden + Kennedy's Old Spice campaign offers an embarrassment of riches. Isaiah Mustafa filmed 186 videos in just three days in July 2010, as part of his personalized "responses" campaign,…
Tis the season for a little unexpected star power in commercials. Apple provided it last week by putting Zooey Deschanel and Samuel L. Jackson in its latest iPhone spots. Now,…
Isaiah who? Suave Old Spice pitchman Mustafa is just a fading memory when manic spokesfreak Terry Crews is in the house. In fun new spots from Wieden + Kennedy, Crews…
Old Spice and Wieden + Kennedy are debuting a new campaign with the theme "Smell is power," and bringing back spokesman Terry Crews to kick things off. In the 15-second…
Isaiah Mustafa is back in what looks to be a major holiday YouTube campaign from Wieden + Kennedy for Old Spice. The concept is introduced in the first video below,…
Looking for gift ideas for that guy in your life who can't seem to protect his deodorant properly? Here's one option, courtesy of Old Spice: the Old Spice Bear Deodorant…
Here's the second commercial (following the "Sea Captain" one) in Wieden + Kennedy's new "Smell better than yourself" campaign for Old Spice. It features a chubby guy in a locker…
