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Topic: Old Spice

2 New Old Spice Guys Kick Off Hilariously Weird 'Smell 'Em Who's Boss' Campaign

Thomas Beaudoin and Alberto Cardenas join the W+K madness

After so many years of its signature quirky advertising, it's tempting to think of the Old Spice work as dated. But then "Rocket Car" plays for a full house at…

These 6 Great CPG Commercials Were the Whole Package

See the brands that shook up boring categories and turned shoppers into believers

Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and…

Old Spice Just Made Its Weirdest Commercial Yet, and That's Saying Something

Nick DenBoer jams two old spots into an insane remix

It's been more than six years since Old Spice advertising started getting very peculiar indeed, with help from Isaiah Mustafa and, particularly, Terry Crews. But Wieden + Kennedy Portland has…

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

Influence may shift, but ideas endure

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction. Along the way you've…

Old Spice Offers to Turn Your Run Maps Into (Questionably) Fabulous Prizes

Upload your route, see what you get

If you like mapping your runs and wish someone would reward you for your cardio cartography, Old Spice might have you covered. Old Spice Dream Runner, launched today, is a mobile…

How a Product Designer at Imgur Just Became the (Unofficial) New Old Spice Guy

Colin Hoell on the do's, don'ts and please don'ts of hair care

Isaiah Mustafa and Terry Crews have had a stranglehold on the title of Old Spice guy in recent years, even battling each other for it. But now, you should really…

Old Spice Is Opening Futuristic Twitter Accounts for Some of Its Fans' Future Selves

To answer the questions you have for them today

Wieden + Kennedy is doing a fun little real-time Twitter stunt for Old Spice today. It began with the brand asking a simple question: If you could ask your future self one…

Old Spice Has a New Spokesman, and He's Legendary in an Utterly Foolish Kind of Way

He's brave but stupid, just like you

Sweat. It's the reason men have never quite reached their full potential ... until now, Old Spice's latest campaign proclaims.  Its new line of body wash and antiperspirant comes with a…

Old Spice Pitchmen Wage a Battle for (Shirtless) Control of SportsCenter

Rivalry between Mustafa and Crews reaches finale

Fans of ESPN's SportsCenter will find Terry Crews and Isaiah Mustafa behind the show's anchor desk tonight, but they're not there to talk through highlight reels. Old Spice's resident pitchmen will…

Old Spice's Pitchman Battle Heats Up as Terry Mocks Isaiah's Signature Line

But Isaiah gets the last word in this round

Not many brands could pull off a campaign that escalates the weirdness in each new spot. But anything can happen in an Old Spice campaign, and transforming Terry Crews into…

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