Topic: OgilvyAction
Type
Shopper Marketing Is Going Mainstream
Retail is the center of gravity
Shopper marketing may not be sexy, but it gets results. More evidence of this: Grey Group is setting up a new shopper marketing operation to work for client Procter &…
WPP Merges G2 and OgilvyAction
Union takes effect in May
WPP Group is combining its two largest retail marketing shops to create what it describes as the world's largest activation agency. The merger of G2 and OgilvyAction will take effect in…
There's something wonderful about seeing a New York City subway staircase in a completely foreign environment. Like, say, the Wells Fargo Atrium in Charlotte, N.C. It's the work of Ogilvy…
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