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Topic: OgilvyAction

Geometry Gets Unilever U.S. Work New WPP shopper marketing unit

Geometry Global, the entity resulting from the merger last June of WPP Group’s G2, JWTAction and OgilvyAction retail marketing operations, has rung up an impressive early win, according to sources:…

December 3, 2013, 7:50 AM EST

WPP Brands Its Global Retail Marketing Roll-up Math, not rocket science, inspires the name

Advertising may not be rocket science, but WPP Group, in its new name for a roll-up of retail marketing shops, likens a slice of it to math. Geometry Global is the…

June 21, 2013, 10:10 AM EDT

Shopper Marketing Is Going Mainstream Retail is the center of gravity

Shopper marketing may not be sexy, but it gets results. More evidence of this: Grey Group is setting up a new shopper marketing operation to work for client Procter &…

May 19, 2013, 10:30 PM EDT

WPP Merges G2 and OgilvyAction Union takes effect in May

WPP Group is combining its two largest retail marketing shops to create what it describes as the world's largest activation agency. The merger of G2 and OgilvyAction will take effect in…

March 5, 2013, 11:55 AM EST

Time Warner Cable Brings NYC Subway to Charlotte

There's something wonderful about seeing a New York City subway staircase in a completely foreign environment. Like, say, the Wells Fargo Atrium in Charlotte, N.C. It's the work of Ogilvy…

April 29, 2011, 3:07 PM EDT

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