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Topic: Ogilvy

Coca-Cola is Looking for Its Next Big Global Campaign

Asks roster agencies to pitch after 6 years of 'Happiness'

Coca-Cola might be looking to move away from "Open Happiness."  The brand has asked 10 roster agencies to pitch ideas for Coke's next global campaign: Wieden+Kennedy in Portland, Ore.; David; Dentsu;…

Ad of the Day: Dove's Latest Film Encourages Girls to Love Their Curls

Only 4 out of 10 curly haired girls think their hair is beautiful

Dove's newest film, from Ogilvy & Mather in Paris, continues the brand's messaging of real beauty and loving oneself, but to a new crowd—girls and women with curly hair. Dove Hair:…

Holiday Inn's Digital-Only Approach Has Generated 175 Million Video Views So Far

Instagram also has been a key driver

Holiday Inn is three months into its first digital-only campaign, dubbed Journey to Extraordinary, and the brand doesn't appear to have any regrets. "Over a hundred million views of our video…

Ad of the Day: Dove Shows Moms Just What They're Teaching Their Girls About Beauty

Good and not so good

Over the past decade, Dove has established itself as a brand that initiates conversation about real beauty and self-esteem. It latest long-form spot, "Legacy," at less than three minutes, is…

The Battle to Own Branded Content

Creative, media and PR agencies vie to serve marketers in the burgeoning discipline

Doug Scott’s recent departure from OgilvyEntertainment, the successful unit he founded eight years ago, has raised questions about whether its WPP parent might fold it into another corporate entertainment sibling…

Neil deGrasse Tyson Reveals His Favorite Ad, and It's a Perfect Choice

Ogilvy Paris, take a bow

CANNES, France—There's no shortage of space-themed advertising out there. And not surprisingly, Neil deGrasse Tyson loves it. Speaking to Cannes Lions TV after his Thursday seminar here, the astrophysicist was asked…

Neil deGrasse Tyson: We Must Celebrate Innovators or 'Move Back Into the Cave'

Cannes creatives challenged to be part of the solution

CANNES, France—He is one of the world's only household names in the field of science, but Neil deGrasse Tyson definitely wishes that weren't the case. Standing before an audience of global…

The Year's Best Radio Ads, for Lucozade Energy Drinks, Will Pump You Up

Ogilvy Johannesburg wins Grand Prix

CANNES, France—Ogilvy won its second Grand Prix of the 2014 Cannes Lions festival here tonight, as its Johannesburg office topped the Radio contest with some amusingly faux-epic spots for Lucozade…

How Nascar Plans to 'Own' Father's Day

New campaign builds on brand's multi-generational legacy

The brand marketer frenzy known as Mother's Day is only a few days behind us, but Nascar is already revving up for the holiday's under-celebrated spouse: Father's Day.  Family is a…

Ad of the Day: IBM Ran 62 Different Spots on the Masters. So, How Did That Go?

Incredible series by Ogilvy

IBM wants you to know it's everywhere. It especially wants you to know that if you are a golf fanatic or C-suite executive who watches the Masters from start to finish. With…

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