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Topic: Ogilvy

Holiday Inn's Digital-Only Approach Has Generated 175 Million Video Views So Far Instagram also has been a key driver

Holiday Inn is three months into its first digital-only campaign, dubbed Journey to Extraordinary, and the brand doesn't appear to have any regrets. "Over a hundred million views of our video…

October 17, 2014, 1:53 PM EDT

Ad of the Day: Dove Shows Moms Just What They're Teaching Their Girls About Beauty Good and not so good

Over the past decade, Dove has established itself as a brand that initiates conversation about real beauty and self-esteem. It latest long-form spot, "Legacy," at less than three minutes, is…

September 30, 2014, 10:29 AM EDT

The Battle to Own Branded Content Creative, media and PR agencies vie to serve marketers in the burgeoning discipline

Doug Scott’s recent departure from OgilvyEntertainment, the successful unit he founded eight years ago, has raised questions about whether its WPP parent might fold it into another corporate entertainment sibling…

September 7, 2014, 8:20 PM EDT

Neil deGrasse Tyson Reveals His Favorite Ad, and It's a Perfect Choice Ogilvy Paris, take a bow

CANNES, France—There's no shortage of space-themed advertising out there. And not surprisingly, Neil deGrasse Tyson loves it. Speaking to Cannes Lions TV after his Thursday seminar here, the astrophysicist was asked…

June 20, 2014, 5:53 AM EDT

Neil deGrasse Tyson: We Must Celebrate Innovators or 'Move Back Into the Cave' Cannes creatives challenged to be part of the solution

CANNES, France—He is one of the world's only household names in the field of science, but Neil deGrasse Tyson definitely wishes that weren't the case. Standing before an audience of global…

June 19, 2014, 11:39 AM EDT

The Year's Best Radio Ads, for Lucozade Energy Drinks, Will Pump You Up Ogilvy Johannesburg wins Grand Prix

CANNES, France—Ogilvy won its second Grand Prix of the 2014 Cannes Lions festival here tonight, as its Johannesburg office topped the Radio contest with some amusingly faux-epic spots for Lucozade…

June 18, 2014, 3:30 PM EDT

How Nascar Plans to 'Own' Father's Day New campaign builds on brand's multi-generational legacy

The brand marketer frenzy known as Mother's Day is only a few days behind us, but Nascar is already revving up for the holiday's under-celebrated spouse: Father's Day.  Family is a…

May 13, 2014, 9:42 AM EDT

Ad of the Day: IBM Ran 62 Different Spots on the Masters. So, How Did That Go? Incredible series by Ogilvy

IBM wants you to know it's everywhere. It especially wants you to know that if you are a golf fanatic or C-suite executive who watches the Masters from start to finish. With…

April 14, 2014, 10:08 AM EDT

Ad of the Day: Dove's 'Beauty Patch' Seeks to Empower Women by Fooling Them Yet they don't seem to mind

Dove has long shown an impressive ability to have it both ways: encouraging women to respect their natural beauty while also selling them a litany of beauty-enhancement products. Now, the…

April 9, 2014, 11:45 AM EDT

Kids Dream of Being Racecar Drivers as Ogilvy Fine-Tunes Its Repositioning of Nascar Boys and girls, start your engines

IDEA: Astronaut? Firefighter? Movie star? All fine professions. But it's the dream of being a racecar driver that gets kids' pulses racing in many homes across America. A new 60-second Nascar…

March 4, 2014, 9:08 AM EST

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