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Topic: Ogilvy & Mather

Digital Has an Ad Problem and Lots of Solutions But which technique is best for the online environment?

It’s Advertising Week, which means it’s time for a barrage of panels full of questions like “Are banners dead?” and “Native advertising: the wave of the future?” And while some…

October 2, 2012, 6:23 AM EDT

Ogilvy's E-Commerce Unit Gets Tech Partner IBM will supply analytics, cloud technology

A key Ogilvy & Mather client has become a partner in the agency’s e-commerce practice. IBM has agreed to supply the analytics and cloud technology for eCommerce@Ogilvy, a relatively new unit…

September 6, 2012, 11:37 AM EDT

AmEx's Open Concludes Creative Search Account shifts after 5 years at CP+B

American Express has selected Wieden + Kennedy to handle creative responsibilities on the financial giant's Open subsidiary. The selection follows a review in which the other finalists were Ogilvy & Mather,…

August 21, 2012, 3:23 PM EDT

Coke Zero Awards U.S. Creative Business Account shifts from Crispin, lead shop since 2005

Droga5 has plenty of time to celebrate its Coke Zero win, as the new agency's first big campaign isn't expected until March. The New York shop won U.S. creative responsibilities on…

August 8, 2012, 5:21 PM EDT

Muhammad Ali Is Star and Subject of Louis Vuitton's Latest Ads Legendary boxer appears in print, is saluted in film

Louis Vuitton's Core Values campaign isn't just about classy celebrity photos. Well, OK, it kind of is. But the fashion brand knocks it out of the park with its latest…

August 6, 2012, 3:07 PM EDT

Ogilvy Wins Nascar's Big Shop Battle Shop's first work will break in early '13

In Nascar's battle of the big boys, Ogilvy & Mather came out on top. The other contenders for Nascar's advertising account were Leo Burnett, McCann Erickson and Young & Rubicam. Y&R, however,…

July 19, 2012, 11:28 AM EDT

Ogilvy's 'Rugbeer' Vending Machine Dispenses Bottles When You Tackle It An inversion of Coke's Hug unit

To placate northern Argentina's rugby fans and their insatiable lust for hitting things really hard, Ogilvy created a "Rugbeer" vending machine for local beer Cerveza Salta. You have to tackle…

June 20, 2012, 3:12 AM EDT

Student Behind Steve Jobs Logo Wins Grand Prix for Ogilvy's Coke Poster Jung von Matt also wins top Outdoor prize for invisible Mercedes

CANNES, France—Student work doesn't get too much respect at Cannes. Until now. Jonathan Mak Long, the 20-year-old Hong Kong design student whose logo tribute to Steve Jobs rocketed around the world…

June 19, 2012, 3:32 PM EDT

Ogilvy Taps BBDO Exec for Top N.Y. Role Hire completes management recasting

The recasting atop the New York office of Ogilvy & Mather is complete. Three months after Ogilvy hired Bartle Bogle Hegarty's Calle Sjönell to lead the office's creative department as chief…

June 18, 2012, 4:02 PM EDT

Ad of the Day: Perrier The Earth is burning up. And only one stylish astronaut, armed with bottled water, can save us

Still drinking plain old water to cool down on a hot summer's day? How bourgeois! This season's haute thirst quencher is Perrier, the French sparkling water that apparently has the…

June 7, 2012, 3:20 PM EDT

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