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Topic: Ogilvy & Mather

McCann WG Wins Global Duties for Zurich Insurance Publicis was incumbent

McCann Worldgroup prevailed in a holding company shoot-out for Zurich Insurance Group, beating contenders that included the incumbent Publicis Groupe and WPP Group. The Worldgroup pitch team represented parent Interpublic…

May 3, 2013, 2:06 PM EDT

Clio Names Google 2013 Advertiser of the Year Ogilvy & Mather wins Agency Network of the Year

The Clio Awards has named Google its 2013 Advertiser of the Year, Ogilvy & Mather its 2013 Agency Network of the Year and Marcel Worldwide in Paris its 2013 Agency…

May 2, 2013, 12:21 PM EDT

Ogilvy Chief Miles Young Is Busy Reinventing a Troubled Agency So don't expect a Christmas card

Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief…

March 3, 2013, 11:59 PM EST

The Courage to Advertise Without Female Stereotypes How brands like Huggies, Tide and Target go beyond the clichés

Quick: picture a “mom.” Fifty years ago, advertisers and their agencies envisioned a domestic dervish spinning through her kitchen, preparing supper with one hand while waxing the floor with the…

February 25, 2013, 12:03 AM EST

Incumbents Win Global Jim Beam Pitch Three shops band together to pitch business

Jim Beam has sided with the incumbents. Three agencies that work on the bourbon brand in different regions—StrawberryFrog in the U.S., Jung von Matt in Germany and The Works in Australia—have…

February 20, 2013, 5:50 PM EST

UPDATED: Qualcomm Hires Agency for Image Push New assignment comes after a pitch

Qualcomm has turned to DDB to develop corporate image advertising. The San Francisco office of DDB landed the assignment after a pitch in which Ogilvy & Mather was the other finalist,…

January 29, 2013, 8:14 PM EST

BBDO Again Tops 'Big Won' Awards Tally Ogilvy ranks second among big shops

BBDO has again won accolades as the most-awarded industry network last year, according to the Directory Big Won rankings assembled annually by Patrick Collister, the former executive creative director of…

January 18, 2013, 1:52 PM EST

Lenovo Picks We Are Social as Global Lead Computer giant seeks 'conversational marketing'

Lenovo has selected We Are Social to be the computer giant's global lead for social media marketing and advertising. New York-based We Are Social said it beat out three competitors…

December 6, 2012, 5:49 PM EST

Social Agency Cherry-picks Ogilvy, Dachis Group We Are Social attracts shop talent as ads boom

The rise of social media ad spend should make for some interesting moves in the digital marketing talent ecosystem during the coming months. We Are Social seems to be getting out…

December 4, 2012, 12:13 PM EST

Portrait: Hush A design company translates conceptual thinking and marketing strategy into visual experiences.

Specs Who Standing: creative partner David Schwarz (left), creative director Jodi Terwilliger. Sitting: creative partner Erik Karasyk (left), head of production Ryan McGrath What Design company Where Brooklyn offices Hush not only heightened the competition on the court…

November 8, 2012, 6:44 AM EST

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