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Topic: Ogilvy & Mather

Arnold Pulls Out of CVS Review

Incumbent since 2010

Arnold, the incumbent agency in CVS’ creative agency search, has withdrawn from the process. In late January, Arnold advanced to a place within a relatively long list of finalists, including corporate…

O&M Wins Tiffany Creative Lead

Prevails over BBDO, TBWA

After a four-month review Tiffany & Co. has a new global creative partner: Ogilvy & Mather. The WPP agency will service the business out of New York and Paris. The assignment…

Ogilvy France's Chris Garbutt Heads to Shop's N.Y. Office

Assumes new cross-disciplinary role

Chris Garbutt has been named to the new position of chief creative officer of Ogilvy & Mather East in New York, moving from his role as CCO of O&M France. Garbutt…

CVS Narrows Creative Search to Finalists

Incumbent Arnold among them

CVS has narrowed its creative search to a relatively long list of finalists, with contenders including incumbent Arnold and corporate sibling Havas Worldwide; BBDO; Grey; Ogilvy & Mather and Lowe…

Huge Names SRI's Jessica Pezzullo CMO

Replaces Chris Hayes

Huge named Jessica Pezzullo, formerly a senior partner at Select Resources International, as the digital agency’s new chief marketing officer. She succeeds Chris Hayes, who recently left the Interpublic shop…

Online Trading Company Ads Have Gotten a Lot More Serious

No more monkey business

Truck drivers buying islands with online trading fortunes, courtesy of Discover Brokerage Direct. Stuart, the office goofball, teaches his boss how to trade stocks on TD Ameritrade. And who can…

Ogilvy Slashes Staffing in Its L.A. Office

Cut leaves a headcount of 15

Ogilvy & Mather is slashing staffing in its Los Angeles office due to dramatic spending reductions from a couple of its largest clients. Effective Feb. 3, the agency is cutting 33…

TD Ameritrade Launches Creative Review

Media spending totals about $100 million a year

TD Ameritrade is looking for a new creative agency after splitting with incumbent Goodby Silverstein & Partners. In October, the online broker replaced chief marketing officer Phil Bowman with Denise Karkos,…

Ogilvy Chicago Wins Sargento Cheese

Succeeds Grey on the business

The Chicago office of Ogilvy & Mather has won Sargento's creative account after a review that was managed by Select Resources International. Ogilvy takes on lead creative and digital duties for…

Social@Ogilvy Gets a New Global Chief

Ex-journalist Thomas Crampton takes the job

Ogilvy & Mather has filled the top slot at its social media practice with a regional leader and former journalist. Thomas Crampton, who has run the Asia-Pacific region of Social@Ogilvy, is…

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