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Topic: Ogilvy & Mather

Charlotte Beers: Lonely at the Top What keeps women from climbing the corporate ladder all the way up?

She’s one of the few females to run a major ad agency. But Charlotte Beers is also known for some more colorful moments: like the time she took apart and…

February 29, 2012, 12:25 AM EST

Rice Company Serves Up a Different Kind of 'Super Bowl' Spot Utterly manipulative yet irresistible

This Chinese New Year-themed spot, which fits bowls of rice into its story line, packs more punch than most of the bikini- and effects-driven Super Bowl commercials that have been…

January 26, 2012, 8:21 AM EST

Ad of the Day: Cisco Firm returns to its roots in a spot with anthropomorphic robots

Amid investor concerns that Cisco was losing its focus after making misguided acquisitions in the consumer market, the company launched a sweeping corporate reorganization last year that returned the firm…

January 25, 2012, 12:20 PM EST

Philips Taps Ogilvy for Its Global Creative Account Decision ends incumbent DDB's long tenure

Philips' decision to hire Ogilvy & Mather for its global creative business marks the end of DDB's long tenure on the brand. The creative selection comes a month after Philips completed…

December 13, 2011, 12:02 PM EST

Boy Scouts Grow Beards in Hairy New Print Campaign Tagline: 'Be one with the wild'

Usually when brands try "back to the wild" campaigns, they shit the bed, because most brands either have no connection to anything approximating the wild, or they outgrew it decades…

November 7, 2011, 8:46 AM EST

OgilvyWest Names CP+B Veterans CCOs Duo to oversee L.A., S.F. creative

Ogilvy & Mather has hired two of Crispin Porter + Bogusky’s high-level creatives to oversee work at its West Coast offices, Ogilvy announced Tuesday. Veteran CP+B executive creative directors James Dawson-Hollis…

October 26, 2011, 8:28 AM EDT

Ogilvy Hires Executive Creative Director Nabs Emmy-winning Caputo from CP+B to start on AmEx

Ogilvy & Mather New York hired Gerard Caputo as an executive creative director, starting on the agency's American Express account and reporting to North American Chief Creative Officer Steve Simpson. Caputo…

October 20, 2011, 4:04 PM EDT

Philips Weighs 4 Shops for Global Creative Account Annual media spending estimated at $500 million

Four contenders are preparing for final pitches on the creative side of Philips' global advertising review. Client executives have briefed the shops—Ogilvy & Mather; TBWA; Leo Burnett; and the incumbent, DDB—and…

October 19, 2011, 4:41 PM EDT

Young Talent at Ogilvy: 'TV Is Not Evil' Traditional advertising is 'not dead yet'

Marketers may be scrambling to keep pace with changing technology and trying to leverage the latest shiny, digital toy to help them hawk to a younger crowd. But Ogilvy &…

October 4, 2011, 2:40 PM EDT

Nancy Vonk on The Agency Training Problem Budget cuts, time constraints are contributing factors

Nancy Vonk and Janet Kestin have discussed launching a training consultancy geared toward creative staffers for months since a lack of training has plagued the industry for years. The duo, who've…

September 20, 2011, 6:40 AM EDT

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