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Topic: Ogilvy & Mather

Incumbents Win Global Jim Beam Pitch Three shops band together to pitch business

Jim Beam has sided with the incumbents. Three agencies that work on the bourbon brand in different regions—StrawberryFrog in the U.S., Jung von Matt in Germany and The Works in Australia—have…

February 20, 2013, 5:50 PM EST

UPDATED: Qualcomm Hires Agency for Image Push New assignment comes after a pitch

Qualcomm has turned to DDB to develop corporate image advertising. The San Francisco office of DDB landed the assignment after a pitch in which Ogilvy & Mather was the other finalist,…

January 29, 2013, 8:14 PM EST

BBDO Again Tops 'Big Won' Awards Tally Ogilvy ranks second among big shops

BBDO has again won accolades as the most-awarded industry network last year, according to the Directory Big Won rankings assembled annually by Patrick Collister, the former executive creative director of…

January 18, 2013, 1:52 PM EST

Lenovo Picks We Are Social as Global Lead Computer giant seeks 'conversational marketing'

Lenovo has selected We Are Social to be the computer giant's global lead for social media marketing and advertising. New York-based We Are Social said it beat out three competitors…

December 6, 2012, 5:49 PM EST

Social Agency Cherry-picks Ogilvy, Dachis Group We Are Social attracts shop talent as ads boom

The rise of social media ad spend should make for some interesting moves in the digital marketing talent ecosystem during the coming months. We Are Social seems to be getting out…

December 4, 2012, 12:13 PM EST

Portrait: Hush A design company translates conceptual thinking and marketing strategy into visual experiences.

Specs Who Standing: creative partner David Schwarz (left), creative director Jodi Terwilliger. Sitting: creative partner Erik Karasyk (left), head of production Ryan McGrath What Design company Where Brooklyn offices Hush not only heightened the competition on the court…

November 8, 2012, 6:44 AM EST

Digital Has an Ad Problem and Lots of Solutions But which technique is best for the online environment?

It’s Advertising Week, which means it’s time for a barrage of panels full of questions like “Are banners dead?” and “Native advertising: the wave of the future?” And while some…

October 2, 2012, 6:23 AM EDT

Ogilvy's E-Commerce Unit Gets Tech Partner IBM will supply analytics, cloud technology

A key Ogilvy & Mather client has become a partner in the agency’s e-commerce practice. IBM has agreed to supply the analytics and cloud technology for eCommerce@Ogilvy, a relatively new unit…

September 6, 2012, 11:37 AM EDT

AmEx's Open Concludes Creative Search Account shifts after 5 years at CP+B

American Express has selected Wieden + Kennedy to handle creative responsibilities on the financial giant's Open subsidiary. The selection follows a review in which the other finalists were Ogilvy & Mather,…

August 21, 2012, 3:23 PM EDT

Coke Zero Awards U.S. Creative Business Account shifts from Crispin, lead shop since 2005

Droga5 has plenty of time to celebrate its Coke Zero win, as the new agency's first big campaign isn't expected until March. The New York shop won U.S. creative responsibilities on…

August 8, 2012, 5:21 PM EDT

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