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Topic: Ogilvy & Mather

Holiday Inn's Digital-Only Approach Has Generated 175 Million Video Views So Far Instagram also has been a key driver

Holiday Inn is three months into its first digital-only campaign, dubbed Journey to Extraordinary, and the brand doesn't appear to have any regrets. "Over a hundred million views of our video…

October 17, 2014, 1:53 PM EDT

As the Definition of a Media Agency Changes, MEC Hires a Talent Chief Marie-Claire Barker assumes a global role

The seismic shift inside media agencies toward data analysis and digital delivery has spurred MEC to name its first global chief talent officer, with the shop reaching into a creative…

October 6, 2014, 2:27 PM EDT

It's What You Do With Big Data That Counts Leaders of BBH, Crispin, Ogilvy stress the human touch

Big data can inform creativity but is no substitute for the human ingenuity. To illustrate that point during an Advertising Week panel discussion today, Crispin Porter + Bogusky's Chuck Porter quoted…

September 29, 2014, 6:04 PM EDT

Spotify Ties Music to Personal Stories in Its New Ads Ogilvy & Mather, David partnered on the push

Few things are as evocative of memories as music and Spotify is using that emotional connection in a new online and social media push that invites Spotify users to share…

September 29, 2014, 12:26 PM EDT

9 Women the NFL Should Consider for Next CMO Industry straw poll garners candidates for troubled league

The National Football League on Tuesday named Cynthia Hogan as svp of public policy and government affairs and appointed four women as advisors on domestic violence. These moves follow the NFL's…

September 17, 2014, 6:57 AM EDT

Ogilvy N.Y. Wins Coke Zero New office exec Garbutt had previous brand connections

Chris Garbutt, Ogilvy & Mather’s former CCO in France, led the winning Coke Zero creative pitch for the network’s New York flagship, sources said. Garbutt, who was named CCO of…

August 22, 2014, 2:38 PM EDT

Ogilvy's Calle Sjöenell Heads to Lowe Brindfors Becomes creative chief at Swedish shop

Ogilvy & Mather's Calle Sjöenell is heading back to his native Sweden to become chief creative officer at Lowe Brindfors. At his new agency, Sjöenell will succeed executive creative director Rickard…

August 14, 2014, 2:56 PM EDT

Tiffany Launches Global Media Agency Review Luxe brand spends over $100 million annually

Tiffany & Co. has launched a global media review, with agencies receiving RFPs for a brand that spends over $100 million annually. The search to consolidate media, currently handled by multiple…

July 9, 2014, 2:44 PM EDT

Neil deGrasse Tyson: We Must Celebrate Innovators or 'Move Back Into the Cave' Cannes creatives challenged to be part of the solution

CANNES, France—He is one of the world's only household names in the field of science, but Neil deGrasse Tyson definitely wishes that weren't the case. Standing before an audience of global…

June 19, 2014, 11:39 AM EDT

Partners + Napier Has Found Its New Managing Director Matt Dowshen departs Ogilvy & Mather after four years

Partners + Napier in New York has filled its top leadership role with Ogilvy & Mather's Matt Dowshen.  Dowshen, former managing director, senior partner and director of client services at Ogilvy,…

June 16, 2014, 3:29 PM EDT

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