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Topic: Ogilvy & Mather

Ad of the Day: IBM's Watson Talks Love and Loss With Bob Dylan in Advertising's Oddest Pairing

And the machine's made peace with Ken Jennings

Most of us know IBM's Watson as a threat to humanity's dominance of Jeopardy and the AI successor to a machine that similarly dethroned chessmaster Garry Kasparov. But now Watson wants…

Q&A: Ogilvy's Worldwide CCO on Today's 'Breathtaking' and Limitless Era of Creativity

Tham Khai Meng reflects on 4th year as Clio's top agency network

Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather, takes an almost ethereal tone when discussing his creative mission for his clients and agency. But that tone underlies…

As More Marketers 'Go Rainbow,' Is a Boom in LGBT Specialty Shops on the Horizon?

Same-sex marriage rulings have emboldened brands

Ogilvy & Mather's decision in June to launch a dedicated LGBT practice, Ogilvy Pride, signals that agencies and advertisers are stepping up efforts to more effectively reach a community whose…

Ad of the Day: France's Kronenbourg Crosses the Channel and Gorgeously Trolls the U.K.

A tasty, bitter campaign

The England-France rivalry lives on, and this week's fuel to a long-simmering feud is a charmingly duplicitous campaign from French brewer Kronenbourg 1664. Back in June, French national and former Manchester…

Ogilvy & Mather Inks a Data Deal to Help It 'Create More Tailored Messaging'

Clients stand to gain from real-time stats

Ogilvy & Mather North America has forged a partnership with analytics company Hundredx that will give the ad agency new real-time data for campaigns, mobile apps and websites. New York-based…

With CEO Miles Young Leaving Ogilvy, Will His Loyalists Follow Him Out?

Speculation after global chief's retirement

Word this week that Ogilvy creative exec Chris Garbutt will be leaving the agency arrived amid speculation that some loyalists to Miles Young, the agency network CEO who recently announced…

Inside Grey's Global Sweep of 113 Lions at Cannes

18 offices won, nearly double the amount in 2014

While Ogilvy & Mather received recognition as Cannes' Network of the Year, smaller WPP corporate sibling Grey generated much of the unofficial buzz at Cannes last week as it was awarded…

Ogilvy Chief Always Planned to Step Down; Oxford Offer Accelerated the Move

A search for Miles Young's successor is underway

Ogilvy & Mather chief Miles Young is leaving for a top job at Oxford University. But before that offer even came along, Young planned to step back into a chairman's role at…

Ogilvy CEO Miles Young to Step Down, Become Oxford Administrator

Global chief returns to his alma mater

Miles Young, the global CEO of Ogilvy & Mather, will leave the agency after more than three decades to take a top administrative position at Oxford University. Ogilvy issued a statement…

American Greetings' Mother's Day Video Takes Top Prize at Effie Awards

'World's Toughest Job' ad made by Mullen Lowe

After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards. The Grand Effie winner…

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