Topic: Office Max

Office Depot Teams Up With R5 for Back-to-School Campaign

Retailer layers social, video into augmented reality

Office Depot is the latest retailer to bet on augmented reality to target millennial back-to-school shoppers this year. The retailer is launching a mobile campaign for the second year that…

Chris Kuenne, Rosetta Founder, Leaves The Publicis Groupe Shop

Shifts focus on private equity firm

Chris Kuenne, who founded Rosetta in 1998, has stepped down from his non-executive role with the Publicis Groupe shop. Kuenne negotiated a $575 million sale to Publicis in 2011, and served as…

[Updated] Office Max Tests Web Program That Offers Political Targeting

LivePredict can pinpoint blue and red voter groups

Office Max, which goes against back-to-school competitors such as Staples, Office Depot, Walmart and Target, thinks it has a secret weapon as the annual shopping season hits the mid-way point. (UPDATED:…

Dr. Max

OfficeMax’s Michael Feuer mixes defibrillators and sex-enhancement pills in hopes of creating the ultimate baby boomer marketing scheme

Back in 2008, five years after selling his OfficeMax chain for $1.5 billion, Michael Feuer got the itch to return to the retail game. Since selling OfficeMax—which he’d built into a…