Topic: Octagon

Should Bud Bring Its Puppy Back to Another Super Bowl, or Is It Time for Something New?

Experts say it's hard to stop when you have a winner

Should Budweiser's lovable Labrador pup—whose appearances topped the USA Today Super Bowl Ad Meter the past two years—return to the big game for CBS' Feb. 7 telecast? That's the question Bud…

Brands Are Flocking to the Star Wars Nerd Procession

The Course of the Force attracts big sponsors

If you’re driving down the Pacific Coast Highway this summer, and you see a cadre of Sand People or a lightsaber-wielding Boba Fett, don’t be alarmed. The Course of the…