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Topic: Octagon

Winning Big Without Losing a Single Client, Carat Is Adweek's U.S. Media Agency of the Year

P&G, Mondelez wins helped make it 'our best year ever'

Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end. The latest such issue of timing happened last summer when Ray, CEO…

Disney Renames ABC Family and Hopes 'Freeform' Will Better Reflect Its Edgier Content

Cable network considered 3,000 name options

After becoming the No. 1 cable network in women 18-34 for the first time last season, ABC Family would seem to be sitting pretty, but the second half of its…

Should Bud Bring Its Puppy Back to Another Super Bowl, or Is It Time for Something New?

Experts say it's hard to stop when you have a winner

Should Budweiser's lovable Labrador pup—whose appearances topped the USA Today Super Bowl Ad Meter the past two years—return to the big game for CBS' Feb. 7 telecast? That's the question Bud…

Brands Are Flocking to the Star Wars Nerd Procession

The Course of the Force attracts big sponsors

If you’re driving down the Pacific Coast Highway this summer, and you see a cadre of Sand People or a lightsaber-wielding Boba Fett, don’t be alarmed. The Course of the…

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