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Topic: OCR

You Can Buy Nielsen Ratings on YouTube Starting Next Month OCR product ready to roll with pre-roll ads on Google's ubiquitous video service

Google is now confident enough in Nielsen's Online Campaign Ratings product (which has been nipped and tucked by the data company over the last few years in ways that have…

April 1, 2014, 3:19 PM EDT

Nielsen Partners With Credit-Check Giant Experian's Marketing Side Online campaign ratings will parse demos even finer

Ever gotten a credit report on yourself? If so, you probably used data mining company Experian to get the information. Now, the company will be providing specific consumer info to…

October 21, 2013, 11:22 AM EDT

Nielsen and FreeWheel Expand Online Campaign Ratings Partnership Aimed to spark OCR usage for video buyers

Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings (OCR) for their joint clients. In a best-case scenario for…

August 8, 2013, 12:00 AM EDT

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