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Topic: NPR

NPR Is Running Voice Recognition-Enabled Ads Will listeners talk back?

What you say out loud may soon be marketing data, and here’s why: Voice recognition-enabled ads are fast becoming a tool of mobile advertisers who want to ramp up response…

March 30, 2014, 8:45 PM EDT

WPP Buys Mobile Firm That Built NPR and NatGeo's Cool Apps Bottle Rocket's 2013 revenue reached $17 million

WPP made its second investment in a mobile company since August, acquiring notable apps maker Bottle Rocket for an undisclosed sum. The holding company said Bottle Rocket—which has a bevy of…

November 8, 2013, 1:05 PM EST

Scandal’s Tony Goldwyn Is a Real-Life Political Junkie Now hooked on Twitter, thanks to Kerry Washington

Specs Who Tony Goldwyn Age 53 Accomplishments Plays President Fitz Grant on ABC's Scandal; co-creator and executive producer of upcoming WE TV series The Divide; appears in the film adaptation of Divergent, in…

October 24, 2013, 11:43 PM EDT

Vivian Schiller Leaves NBC for Twitter Joins social media giant as head of news

Vivian Schiller will join Twitter during early January in a newly created position, head of news, leaving NBC News after two-and-a-half years of leading the network's digital division. The move appears…

October 24, 2013, 4:30 PM EDT

Yo-Yo Ma Is Hooked on Homeland Celebrated cellist is also a newshound

Specs  Who Yo-Yo Ma Age 57 Accomplishments World famous cellist; performing at Carnegie Hall with his group The Silk Road Ensemble on Oct. 16 (it recently released the album A Playlist Without Borders);…

October 10, 2013, 10:54 PM EDT

Revolution Star Elizabeth Mitchell Can’t Keep Candy Crush Off Her Phone She’s also a Pandora addict

Specs  Who Elizabeth Mitchell Age 43 Accomplishments Currently starring as Rachel Matheson on NBC’s Revolution (Wednesdays at 8 p.m.); Emmy-nominated for her role as Dr. Juliet Burke on Lost; played Erica Evans on…

October 3, 2013, 10:57 PM EDT

A screenshot of NPR's new ad unit, Center Stage
NPR's New Ad Unit Falls Somewhere Between Banners and Native 'Center Stage' unit features oversized creative embedded in homepage

NPR is trying to better the banner ad. The nonprofit news organization redesigned its homepage on Wednesday and introduced a new ad unit called Center Stage, which is a step toward native…

August 16, 2013, 5:43 PM EDT

House of Cards Star Corey Stoll Doesn't Bother With Cable Are you surprised?

Specs Who Corey Stoll  Age 37 Accomplishments Starred as Rep. Peter Russo (D-Pa.) on Netflix’s House of Cards; played Ernest Hemingway in Midnight in Paris; appearing in the films Glass Chin and Non-Stop, out…

May 2, 2013, 11:57 PM EDT

NPR Station Urges Listeners to Have Sex and Make More Listeners Keeping public radio in the family

Chicago's NPR station, WBEZ, is making a more intimate appeal than usual during its current membership drive. Rather than simply asking you for a few bucks, the station is asking…

February 6, 2013, 11:59 AM EST

Digital Radio Gets Real-Time With Xaxis Trading desk partners with Triton Digital

While no medium is totally efficient, digital radio advertising can be particularly wasteful. For example, someone in New York may listen to a Los Angeles sports radio station’s online stream…

January 23, 2013, 7:00 AM EST

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