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Topic: North America

P&G, Largest Advertiser in the U.S., Is Putting Its North American Media Business in Review

Spending exceeds $2.6 billion

America's biggest ad spender is putting its North American media business into review, according to sources. Just five months after Procter & Gamble named Kristine Decker as its new U.S. media…

This Time Y&R Picks an Insider to Lead Business Development

Alex Hughes has been at the shop since 1994

Two and half years ago, when Young & Rubicam CEO David Sable named a global head of business development, he chose an outsider to get a fresh, unvarnished perspective on…

DigitasLBi Fills Top Creative Role in North America

Ronald Ng joins from BBDO & Proximity in Singapore

Ronald Ng is the new North American chief creative officer at DigitasLBi, succeeding Lincoln Bjorkman, who left in late 2013 to become global CCO at Wunderman. Ng, who most recently was…

China's BlueFocus Is About to Acquire This North American Advertising Player

Eyes Vision7 International, parent company of Cossette

A Chinese company has set its sights on a North American advertising player, with Beijing’s BlueFocus close to finalizing the purchase of assets from Vision7 International, parent of one of…

Ava Jordhamo Takes COO Role at ZenithOptimedia

Previously was president of the group

ZenithOptimedia North American president Ava Jordhamo is assuming a new role at the media group. As chief operating officer for the region, Jordhamo will oversee operations and diversified services (including Newcast),…

UM Wins Build-A-Bear Workshop

Assignment spans North America and the U.K.

UM has won media responsibilities for Build-A-Bear Workshop in North America and the U.K. without a review. In the U.S. alone last year, the retailer spent more than $12 million in…

JWT Gets a New Analytics Chief

Amy Avery succeeds the retiring Ira Helf

JWT has found a new head of analytics for North America. Amy Avery, the former head of data and analytics at Proximity BBDO, succeeds the retiring Ira Helf. At her new…

What 'Raymond' Creator Phil Rosenthal Taught His Brother

Rich Rosenthal takes regional content role at Havas Worldwide

Rich Rosenthal, whom Havas Worldwide hired today as head of content for North America, brings a broad range of experience to the role, having worked at the Time Warner Global…

Citi Reviews Direct Marketing Business

Focus is on N.A. retail bank, credit cards

Citi is reviewing direct marketing efforts for its retail bank and credit cards in North America. The review is in the middle stages, with the financial giant reviewing initial agency submissions.…

Y&R Finds N.A. Strategy Chief at Burnett

Hope Cowan to work on existing accounts, new biz

Hope Cowan embraces the challenge of reinventing storied brands. Well, she'll certainly get that chance in her new job as North American chief strategy officer at Young & Rubicam. Cowan, a…

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