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Topic: Nike

This Agency Is Trying to Raise Millennials' Blood Pressure 160over90 brings a human element to its marketing

Specs Who Principals Shannon Slusher (l.), CEO, and Darryl Cilli, CCO What Agency focused on sports, lifestyle and higher-education projects Where Philadelphia When 160over90’s founders opened their shop in 2001, they knew right away…

September 29, 2014, 12:07 AM EDT

Why Led Zeppelin, Billy Joel and Dylan Now Readily Sell Their Songs to Brands Easy money, new audience appeal to classic rockers

When Led Zeppelin licensed “Rock and Roll” to Cadillac for its “Break Through” spot in 2002, it was a huge coup for the carmaker, as the band had never let…

September 22, 2014, 10:13 AM EDT

Y&R Finds New Top Planner at R/GA Dick de Lange has worked on Samsung, Nike, State Farm

Young & Rubicam has reached into a leading digital shop to fill a top strategic role in New York. Dick de Lange, a group strategy director at R/GA who most recently…

September 18, 2014, 12:26 PM EDT

Nike Cuts Adrian Peterson as Brands Continue to Condemn NFL Marketers have reached a tipping point

Nike will no longer sponsor National Football League star Adrian Peterson, who was re-suspended by the Minnesota Vikings this morning stemming from allegations of abusing his 4-year-old son. "Nike in no…

September 17, 2014, 12:48 PM EDT

This Company Makes Billboards Come to Life for Major Brands Pearl Media merges new tech into the out-of-home space

Specs Who (from left) Josh Cohen, president, CEO; Eddie, chief canine officer; Jen Lee Almeida, vp, operations; Anthony Petrillo, svp, business development  What Digital out-of-home-company Where Fairfield, N.J., headquarters Digital signage and smartphones influence…

September 15, 2014, 10:47 PM EDT

Ray Rice's Last Sponsor, Nike, Has Dropped Him No brand is standing by disgraced NFL player

Nike, who was former Baltimore Ravens running back Ray Rice's last official sponsor, confirmed today that the athlete is no longer on its roster. The company follows a slew of brands…

September 9, 2014, 12:27 PM EDT

Instagram Users Like NASA’s Worldly View Time lapse video shows the Earth turning from space

NASA's Earth-to-audience message on its Instagram page is leading governmental agency efforts to reach online viewers this week. The aeronautics and aerospace research group's time lapse video of our planet was…

August 29, 2014, 5:03 PM EDT

Nike’s Soccer Endorsements Pay Off With Viral Videos Watch an animated Ronaldo score

Nike continues to push its hefty endorsements of Neymar da Silva Santos Júnior and Cristiano Ronaldo after this summer’s rousing World Cup. Two new spots featuring the soccer stars hit gold on…

August 27, 2014, 1:56 PM EDT

Adidas Vows to Outsprint Nike in Ad Race German sportswear maker spending millions

Adidas is vowing to overtake archrival Nike to win the No. 1 spot in the sportswear world by spending millions of euros on an ad campaign set to launch next…

August 11, 2014, 6:32 PM EDT

Would You Tweet for These Flip-Flops? Old Navy, Nike, Westin Hotels dole out freebies for social chatter

Are street-based vending machines key to taking social commerce mainstream? Recent campaigns from Old Navy, Westin Hotels and Nike would suggest so, but some analysts argue that this sort of…

August 10, 2014, 10:41 PM EDT

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