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Topic: Nike

First Managing Director of Runner's World Discusses the Brand Ahead of NYC Marathon

Jessica Murphy is defining the role

Specs Current gig Managing director, Runner's World Previous gig North America digital brand director, Nike Age 34 Twitter @jnimurph Adweek: What's your role as Runner's World's first managing director? Jessica Murphy:…

Ad of the Day: Nike and LeBron James Open the NBA Season With a Toast to Underdogs

A salute to the ones who 'weren't supposed to be here'

The Cleveland Cavaliers opened the 2016 NBA season with a victory over the New York Knicks on Tuesday night.  LeBron James scored a triple double for the league's defending champions, but…

How Nike Is Beating Brands Like Apple and Adidas at Twitter Customer Care

The Swoosh almost always answers

Rational Interaction, a digital agency based in Seattle, last month released a study that found that 67 percent of Twitter's 310 million daily users utilize the platform for customer service. At…

Creative Shop Curtis Birch Knows How to Make Compelling Documentaries for Brands

Nike, Hurley and Outside TV are clients

Specs Who Founder Richard Yelland (l.) and associate producer Giovanne Helou What Creative agency and production firm Where Santa Monica, Calif. Since 2000, Curtis Birch has focused on storytelling and has most recently become…

It Was Apple's Event, But These 4 Brands Got to Share the Spotlight

Nintendo, Nike and others took the stage, too

Apple's Keynote event today at the Bill Graham Civic Auditorium in San Francisco heralded in the newest editions of the iPhone, Apple Watch and wireless earbuds (called AirPods) and a…

Why Mainstream Brands Like Nike and Clairol Are Putting Trans Stories Front and Center

Keeping up with the cultural conversation

In early August, Nike aired a 30-second spot during NBC's prime-time coverage of the Olympics featuring triathlete Chris Mosier, the first transgender athlete to make a U.S. men's national team.…

Ad of the Day: Nike Redefines 'Just Do It' in One Hell of a Crazy Ad From China

Pros and amateurs take over the streets in W+K's ebullient production

Nike is out with its latest ad from Wieden + Kennedy Shanghai, and it's not just a celebration of sports. It's a celebration of freedom. A lyrical and spontaneous picture of…

Nike's 'Unlimited' Series About Everyday Athletes Was the Most Remembered Olympic Ad

Google breaks down the top TV spots

To determine the most effective TV spots of the Olympics, Google tracked the top 12 brands with ads that aired during NBC's broadcasts by length and frequency, including Coca-Cola, Nike…

Q&A: Nike's CMO on the Brand's Olympics Campaign Highlighting All Kinds of Athletes

From Gabby Douglas to Sister Madonna Buder

Nike's latest campaign, from Wieden + Kennedy in Portland, might be one of the brand's most inclusive yet. Featuring a variety of athletes from Chris Mosier, the first transgender athlete to…

Ad of the Day: Nike Celebrates the 'Iron Nun', an 86-Year-Old Triathlete With God on Her Side

'The only failure is not to try'

Next time you think you're getting a bit too creaky for an afternoon run or early morning ride, think about Sister Madonna Buder.  The 86-year-old nun is a record-breaking Ironman triathlete…

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