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Topic: Nike

Here Are the Brands Whose Follower Counts Were Hit Hardest in Instagram's Spam Purge Nike, Forever 21 and Ellen lose fake fans by the hundred thousand

The great Instagram purge of the past 24 hours hit Justin Bieber hardest—3.5 million lost followers—but some of social media's biggest brands felt the sting of loss, too. National Geographic, Nike, Adidas…

December 19, 2014, 2:58 PM EST

These Are the Top 10 Brands That Nailed Social Video in 2014 World Cup advertisers dominate the list

Activia, Samsung, Nike and Coca-Cola are among the brands that created this year's best social and viral videos, according to new data from Unruly Media. Unsurprisingly, this year's chart is dominated…

December 3, 2014, 9:59 AM EST

Ad of the Day: Nike Warms Up to the Cold in Its 'Choose Your Winter' Campaign Chris O'Dowd has your weather

Winter is here, people. And unless you're a baseball player passed out somewhere in the Caribbean sun, you're going to have to deal with it. Or rather, enjoy it. Wieden + Kennedy's…

November 17, 2014, 9:27 AM EST

Here Are Forbes' 50 Most Influential CMOs of 2014 Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

November 7, 2014, 8:00 AM EST

Check Out This Week's 10 Must-See Digital Marketing Stats Michael Jordan, LeBron and Instagram's data reach rarified air

Here are this week's 10 most intriguing statistics from the digital marketing world, including a trio of basketball-driven data points as the NBA season is upon us. Check them out…

October 31, 2014, 11:48 AM EDT

How Carhartt Found Its Groove With Fixers and Hipsters Brand's top marketer on going from boots to beer

Tony Ambroza and the Maker Movement arrived at the Dearborn, Mich., offices of Carhartt about the same time four years ago. With stints at Nike and Under Armour under his…

October 27, 2014, 12:01 AM EDT

Despite Season-Ending Injury, Giants Star Victor Cruz Scores Global Ad Campaign for Gap Factory Brand stands by its man

Being sidelined by a dramatic injury isn't stopping New York Giants star Victor Cruz, who has landed a global endorsement deal with Gap Factory. Cruz will serve as a “global ambassador”…

October 17, 2014, 10:21 AM EDT

34 Places Where You Can Start Using Your iPhone to Buy Stuff McDonald's, Macy's, Disney World accept Apple Pay

So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list…

October 16, 2014, 3:04 PM EDT

Converse Goes to Court to Challenge Chuck Taylor Look-Alikes But experts say it's tough to prove infringements in design

Converse has filed 22 separate lawsuits in U.S. District Court that accuse 31 companies of infringing on its classic Chuck Taylor All Star design. In addition, the brand has complained to…

October 15, 2014, 3:06 PM EDT

This Agency’s Entire Business Is Shipping Containers Boxman Studios takes marketing outside of the box

Specs Who CEO David Campbell What Marketing experience developer Where Charlotte, N.C. When the subprime mortgage crisis of 2007 and resultant financial woes sent the country hurtling into recession, Boxman Studios CEO David…

October 12, 2014, 9:08 PM EDT

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