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Topic: Nike

It Was Apple's Event, But These 4 Brands Got to Share the Spotlight

Nintendo, Nike and others took the stage, too

Apple's Keynote event today at the Bill Graham Civic Auditorium in San Francisco heralded in the newest editions of the iPhone, Apple Watch and wireless earbuds (called AirPods) and a…

Why Mainstream Brands Like Nike and Clairol Are Putting Trans Stories Front and Center

Keeping up with the cultural conversation

In early August, Nike aired a 30-second spot during NBC's prime-time coverage of the Olympics featuring triathlete Chris Mosier, the first transgender athlete to make a U.S. men's national team.…

Ad of the Day: Nike Redefines 'Just Do It' in One Hell of a Crazy Ad From China

Pros and amateurs take over the streets in W+K's ebullient production

Nike is out with its latest ad from Wieden + Kennedy Shanghai, and it's not just a celebration of sports. It's a celebration of freedom. A lyrical and spontaneous picture of…

Nike's 'Unlimited' Series About Everyday Athletes Was the Most Remembered Olympic Ad

Google breaks down the top TV spots

To determine the most effective TV spots of the Olympics, Google tracked the top 12 brands with ads that aired during NBC's broadcasts by length and frequency, including Coca-Cola, Nike…

Q&A: Nike's CMO on the Brand's Olympics Campaign Highlighting All Kinds of Athletes

From Gabby Douglas to Sister Madonna Buder

Nike's latest campaign, from Wieden + Kennedy in Portland, might be one of the brand's most inclusive yet. Featuring a variety of athletes from Chris Mosier, the first transgender athlete to…

Ad of the Day: Nike Celebrates the 'Iron Nun', an 86-Year-Old Triathlete With God on Her Side

'The only failure is not to try'

Next time you think you're getting a bit too creaky for an afternoon run or early morning ride, think about Sister Madonna Buder.  The 86-year-old nun is a record-breaking Ironman triathlete…

Ad of the Day: Chance the Rapper Pens Nike's New Anthem to Unite USA's Basketball Teams

Brand's latest Olympics spot

The Olympics is an amazing time. It's a time when athletes who spend most of the season as rivals come together for their country, set egos aside and unite as…

How Nike Brilliantly Ruined Olympic Marketing Forever

Today's strict brand guidelines date back to one moment in '96

Unless you happen to be a company like GE, Coca-Cola or McDonald's—a brand that can afford the reported $100 million to $200 million it costs to be an official Olympic…

Nike's Latest Ad Stars Chris Mosier, the First Transgender Athlete on a U.S. National Team

Part of brand's 'Unlimited' series

Chris Mosier, the first transgender athlete to make a U.S. national team, is the star of Nike's latest 30-second spot. The effort, from Wieden + Kennedy in Portland, is part of…

Ad of the Day: Nike Gives Babies a Stirring Speech on Unfairness, Ambition and Triumph

LeBron, Serena and Neymar make diapered cameos

The marketing side of sports is banking hard on origin stories of late. Obviously, cute babies help too. Nike's "Unlimited Future," by Wieden + Kennedy, opens on a nursery full of…

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