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Topic: Nike

Nike’s Soccer Endorsements Pay Off With Viral Videos Watch an animated Ronaldo score

Nike continues to push its hefty endorsements of Neymar da Silva Santos Júnior and Cristiano Ronaldo after this summer’s rousing World Cup. Two new spots featuring the soccer stars hit gold on…

August 27, 2014, 1:56 PM EDT

Adidas Vows to Outsprint Nike in Ad Race German sportswear maker spending millions

Adidas is vowing to overtake archrival Nike to win the No. 1 spot in the sportswear world by spending millions of euros on an ad campaign set to launch next…

August 11, 2014, 6:32 PM EDT

Would You Tweet for These Flip-Flops? Old Navy, Nike, Westin Hotels dole out freebies for social chatter

Are street-based vending machines key to taking social commerce mainstream? Recent campaigns from Old Navy, Westin Hotels and Nike would suggest so, but some analysts argue that this sort of…

August 10, 2014, 10:41 PM EDT

Apple Hires Former Nike Exec to Expand Its Social Media Musa Tariq goes to work for CEO Tim Cook

Apple surprised the marketing world five months ago when it launched a Tumblr account, its first social media presence. Up until that point, the brand seemed adverse to social. But now…

August 5, 2014, 12:06 PM EDT

Can Brands Ride the Next Wave of Fitness Apps and Wearables? Data reups branded health investments

A new set of investments from big-name brands Nike, The North Face and Tory Burch are bringing some much-needed utility and appeal to mobile apps that keep them afloat. Once considered…

July 20, 2014, 6:07 PM EDT

Adweek's Top 5 Commercials of the Week: July 11-18 Some people dance naked, while others are fast asleep. Vote for your favorite

Sports are a major theme of this week's roundup of the best ads, as Samsung propels fútbol into a dystopian future, ESPN uses plucky '70s walk-on Daniel "Rudy" Ruettiger to spark…

July 18, 2014, 9:29 AM EDT

Check Out Airbnb's New Logo That Has the Internet Talking Goes for aspirational feel

Airbnb, which facilitates brief home rentals in 190 countries, has unveiled a new logo and site redesign this afternoon as the brand wants to achieve more of a global appeal. To…

July 16, 2014, 1:37 PM EDT

Amazon Has the Best Consumer Perception of Any Brand Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

July 16, 2014, 12:52 PM EDT

6 Brands That Saw Huge Digital Lifts During World Cup Adidas, Visa and Listerine spill fútbol-generated stats

While mobile, social media and video were new territory to large companies during South Africa’s 2010 World Cup, four years later, digital played a major role in brands’ tournament-themed campaigns.…

July 15, 2014, 4:50 PM EDT

Ad of the Day: Proud New Yorkers (and a Few Other Familiar Faces) Tip Their Hats to Derek Jeter Jordan Brand's round of respect for a retiring legend

Respect. That’s what Derek Jeter of the New York Yankees is about. Everyone from Tiger Woods and Michael Jordan to Yankee haters tip their caps to Jeter in an epic…

July 14, 2014, 8:30 AM EDT

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