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Topic: Nike+

Nike Sharing Its New FuelBand Data With Marketers

Fitness tracker toes the line between 'awesome' and 'creepy'

Nike hopes to become a vanguard of intimate, sensor-based advertising with the help of its activity-monitoring device, the Nike+ FuelBand. Along with other gadgets in its Nike+ network—including iOS and Android…

Wish I Did That

Johnny Vulkan founding partner, Anomaly

In a Nutshell: A virtual race between men and women, merging 3-D visualization with real-time user running data, incentivizing Nike+ runners to run more. Why I Wish I Did It:…

Ad of the Day: Nike+

W+K and Adam Berg turn your world into a video game in sublime new spots

Thanks to Nike+, exercise is officially a video game. That's the clear message delivered in two eye-catching new ads for Nike+ FuelBand from Wieden + Kennedy in Portland, Ore. The FuelBand…

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