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Topic: Nielsen

Global Brands Talk Big Data, Big Problems Rome conference reveals industry growing pains

In the actual hotel where Mad Men TV characters Don and Betty Draper were to stay during their fictional visit to Rome in the 1960s, 200 advertising players from around…

October 19, 2012, 6:31 AM EDT

Big Data CEOs Riff and Rue in Rome Tech execs talk about moving data marketing forward

There's a ton of consumer data becoming available to brands and agencies, but what are they supposed to be doing with that sprawling marketing intelligence? Not surprisingly, leaders from comScore,…

October 17, 2012, 8:01 AM EDT

CBS’ Poltrack Unveils New Media Planning Tool Advertising Week presentation to focus on TV word-of-mouth affinities

CBS and the Keller Fay Group next Tuesday will unveil new research that demonstrates how television remains the dominant driver of meatspace word-of-mouth conversations, those offline exchanges between friends and…

October 3, 2012, 4:15 PM EDT

Nielsen: U.S. Ad Dollars Grew 2.4% in Q2 Global spend saw same lift, while Middle Eastern and African markets expanded greatly

Advertising spending in the United States grew moderately during the the second quarter, climbing by 2.4 percent compared to Q2 2011, per Nielsen this morning (Sept. 28). The growth rate…

September 28, 2012, 10:38 AM EDT

Metaresolver Aims to Hit Refresh on Mobile Ad Targeting Startup building mobile graph from scratch

Mobile advertising is still in its infancy, and mobile ad targeting is hardly in the fetal stage. That doesn’t mean there aren’t already complications. Unlike online, brands are pretty much in…

September 26, 2012, 8:00 AM EDT

Nielsen Announces 14 Clients for 'Online Campaign Ratings' Video ad platforms and digital marketing service providers sign on

Nielsen’s been touting its Online Campaign Ratings (OCR) this last year as a break-through service for brands that want to more effectively measure digital campaigns. Specifically, it’s designed to address…

September 19, 2012, 12:00 AM EDT

Networks Track Social Buzz for Fall Shows Before They Air Fizziology analyses crop of new shows via social media

While a few weeks of ratings will soon seal the fates of this year’s fall lineup, one company is diving deep into social media to help networks gauge interest in…

September 17, 2012, 6:04 AM EDT

Nielsen Uses TV and Web Data in New Targeting Effort Could new program help online advertisers target TV viewers and cord cutters?

Nielsen’s been fairly busy attempting to connect the dots between TV and online advertising. Today, the research firm is announcing Nielsen Online Audience Segments—TV Viewing, a program that’s designed to…

August 7, 2012, 12:00 AM EDT

Nielsen: Global Ad Spend Up 3.1% to $128 Billion Internet leads channels in growth, lags in share

Between the Olympics and the U.S. presidential election, 2012 is a biggie for brands, so much so that they got out of hibernation early. The first quarter is usually quiet…

July 10, 2012, 12:53 PM EDT

Nielsen Picks Up Vizu to Strengthen Ad Reporting Services Vizu's technology centers on measuring and optimizing ads

Nielsen’s cross-platform campaign measurement service, in beta since April, may be getting a boost with the company’s Vizu acquisition, announced today. Vizu’s ad measurement and optimization technology will be incorporated…

July 2, 2012, 8:53 PM EDT