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Topic: Nielsen

Analyst: FTC Condition on Nielsen-Arbitron Hardly Matters Commission’s quibble benefits ESPN but puts no restrictions on ratings giant

Commissioner Joshua Wright blasted the Federal Trade Commission in his dissent for over-reaching in the condition it imposed on Nielsen’s purchase of Arbitron, but the ultimate impact of the condition…

September 24, 2013, 6:25 PM EDT

FTC Approves Nielsen Acquisition of Arbitron Deal subject to conditions

The Federal Trade Commission on Friday gave Nielsen Holdings the necessary clearance to acquire Arbitron. Subject to standard closing conditions, the deal is now expected to close on Sept. 30. Per…

September 20, 2013, 7:04 PM EDT

Commercial Breaks Aren’t Twitter Breaks Nielsen SocialGuide report says only 30 percent of TV tweets are sent in ad time

While Twitter is rapidly changing the way we watch live television, a new study suggests that the social media giant isn’t necessarily having a corrosive effect on commercial deliveries. According to…

September 18, 2013, 4:05 PM EDT

Nielsen's New Consumer App Is Really a Market Research Tool [Updated] Company should be more upfront about its purpose, says privacy advocate

Nielsen's new "topten" app seems harmless enough: offer consumers a quick and easy way to find out the most popular TV shows, books, songs, video games, movies and more. You…

September 16, 2013, 4:28 PM EDT

Phoenix Marketing Combines Traditional Ads With Digital Data McDonald's helped develop 'Research Reborn'

Phoenix Marketing International, a 14-year-old market research firm, is launching a platform that it believes puts traditional advertising data at the fingertips of brands in the same way they have…

September 10, 2013, 11:45 AM EDT

Topsy's Social Data Now Includes the Very First Tweets Will brands find seven-year-old Twitter stats useful?

Social analytics firm Topsy has added the entire history of public Twitter messages to its real-time data platform, including stats dating back to the first-ever tweet more than seven years…

September 4, 2013, 12:01 AM EDT

Nielsen and FreeWheel Expand Online Campaign Ratings Partnership Aimed to spark OCR usage for video buyers

Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings (OCR) for their joint clients. In a best-case scenario for…

August 8, 2013, 12:00 AM EDT

Nielsen: 29 Percent of TV Ratings Impacted by Twitter Study tries to establish causal relationship between social and GRPs

In a first attempt at establishing a causal relationship between Twitter activity and TV ratings, Nielsen on Tuesday released a study that suggests that the social media platform can in…

August 6, 2013, 1:15 PM EDT

Tremor Video Goes In-Stream Only, Abandoning Banner Ads CEO cites higher engagement, easier measurability and TV-like buying mechanics

No more banner video for Tremor. The company will announce this afternoon it is moving entirely to in-stream video for the foreseeable future, having phased out its last banner video…

July 29, 2013, 2:54 PM EDT

Mobile Accounts for 85% of Gas and Convenience Store Searches Smartphone users look for best prices before filling up

With smartphone-browsing consumers riding shotgun to parks and beaches—while the driver, hopefully, focuses on the road—during these summer months, gasoline and convenience store brands might want to crank up their…

July 15, 2013, 8:37 PM EDT

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