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Topic: Nielsen

When Will There Be One Metric for All Screens? Get used to low accuracy

The dream of every client and media agency is simple: one metric that works across every single screen—television, tablet, smartphone, computer. But, either ironically or inevitably, depending on who you…

May 26, 2013, 10:57 PM EDT

Nielsen Explores Mobile TV Tracking With ABC Will measure audience demographics and ad reach

ABC will participate in Nielsen's first test of new technology designed to track mobile TV viewers, Variety reported. The test, part of Nielsen's Online Campaign Ratings system, will run until September,…

May 15, 2013, 12:12 PM EDT

Nielsen Launches Product to Measure Online Audiences NBC, Fox, ABC, AOL, CBS, Univision, Discovery, A+E all part of pilot program

Nielsen will now measure online TV audiences with its new product, Digital Program Ratings, The Wall Street Journal reported. Broadcast and cable networks such as NBC, Fox, ABC, AOL, CBS,…

April 30, 2013, 3:01 PM EDT

The Man Who Took on Nielsen PrecisionDemand's Jon Mandel

It’s about 9 p.m. New York time, and Jon Mandel is in Seattle, on the phone, telling a story about the story the Nielsen ratings weren’t telling. “It was Danny Abraham,”…

March 24, 2013, 11:39 PM EDT

Sundance Channel Goes Ad-Supported Next AMC?

After five years of generating revenue through limited sponsorships, Sundance Channel on Sept. 30 will transform itself into a fully ad-supported network. The move comes as the AMC Networks property…

March 24, 2013, 11:38 PM EDT

Les Moonves Is on a Mission for C7 Currency Like digging for pennies

While Les Moonves appears to have mothballed his side gig as the grand prognosticator of the upfront, the CBS Corp. president and CEO remains outspoken about the marketplace as a…

March 17, 2013, 11:04 PM EDT

The New CNN Gets Into the Big Data Game Will anyone buy against it?

CNN is once again trying its hand at the analytics game in the upfront, only this time it has the backing of a larger partnership. The cable news network is…

March 10, 2013, 11:27 PM EDT

IAB: You're Not Spending Enough on Digital Study also finds post-roll video ads surprisingly popular

Is your campaign digital enough? The Interactive Advertising Bureau this morning published a study that doesn't just tell advertisers to move more dollars online; it tells you how much to…

February 25, 2013, 9:10 AM EST

Analyst: Nielsen’s Revised Sample Won’t Immediately Impact Ad Market In redefining the TV household, ratings service takes first step in a long journey

If a journey of a thousand miles begins with a single step, Nielsen’s plans to expand its sample to include non-linear TV deliveries is a bit like lacing up one’s…

February 22, 2013, 4:38 PM EST

Voice: One Screen to Rule Them All Intimately bonded with their smartphones, consumers shape the mobile future ahead of marketers

More than six decades ago, television started life as the first screen because it was the only screen. When I grew up, we had one TV with a few channels.…

February 13, 2013, 6:28 AM EST

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