Topic: Nielsen ratings

Infographic: Exclusive Look Inside Nielsen Ratings Shows Who's Watching and When

TV time-shifting and lift from C3 to C7

It's not a question that time shifting has become ubiquitous, but what's been less clear is its impact on C3 and C7—and how many people are really seeing commercials beyond…

Duck Dynasty Smashes Cable Ratings Records

A&E hit returns to 11.8 million viewers

A&E’s Duck Dynasty is more addictive than quack. Season 4 of the wildly popular unscripted series premiered to record ratings Wednesday night, delivering 11.8 million viewers, of which 6.26 million were…

No Love Lost for New NBC Dating Show

Ready for Love bows to 3.67 million viewers and a 1.5 in the dollar demo

With just six weeks to go before the 2012-13 broadcast season comes to a shuddering halt, one of the last remaining premieres has exploded on the launch pad. According to Nielsen…

Sunday Night Ghost Town: Soft Launch for ABC’s Red Widow

No quick fix for troubled 10 p.m. time slot

Like a strip mall that houses an endless succession of failed take-out restaurants, some time slots are seemingly doomed to failure. And unfortunately for ABC, its Sunday 10 p.m. hour…

CBS to Win First February Sweeps Since 1998

Meanwhile, NBC falls to fifth place behind Univision

With just two nights remaining in the period, CBS is on track to win its first February sweeps in 15 years. Per Nielsen live-plus-same-day ratings for the period spanning Jan. 31…

Update: Oscars Ratings Rise 11 Percent

Host MacFarlane may get last laugh as ABC’s preliminary deliveries are up

Viewers may have been divided on first-time Oscars host Seth MacFarlane, but the Family Guy auteur appeared to have struck a chord with Nielsen households. According to true fast national data…

Viacom/DirecTV Faceoff Takes Its Toll on Ratings

Competitors up as Viacom nets fall; still no carriage deal

The longer the Viacom/DirecTV dispute goes on without an agreement—and it's in its first full week now, which is a very long time for this sort of thing—the more likely…

Nielsen Picks Up Vizu to Strengthen Ad Reporting Services

Vizu's technology centers on measuring and optimizing ads

Nielsen’s cross-platform campaign measurement service, in beta since April, may be getting a boost with the company’s Vizu acquisition, announced today. Vizu’s ad measurement and optimization technology will be incorporated…

NBC Scores With U.S. Olympic Team Trials

Women’s gymnastics ratings up 60 percent versus 2008

If the ratings for the U.S. Olympic Team Trials are any indication, NBC is on track to put up some huge deliveries in London. According to Nielsen fast national ratings, NBC…