Topic: Nielsen Catalina Solutions
Type
CBS’ Poltrack: Demos Don’t Tell the Entire Story of the 2012-13 Season
Research boss says smarter measurement, targeting could usher in 'golden age'
Despite a season that’s been marked by vertiginous ratings declines, CBS research guru David Poltrack believes that broadcast’s slow start “is not indicative of how the season will progress.” Speaking to…
As Google and Others Struggle in TV, Simulmedia Sees Some Traction
Data-driven television catching on with some agencies, networks...but slowly
After five years of trying to crack the mythical-feeling smart TV market, Google recently bowed out, ditching its TV ads division. The search giant's dropout came just a few months after…
Catalina: Marketers Waste Millions on Wooing Demos
Consumer data will render sex- and age-based targeting obsolete
Nearly a century after John Wanamaker first gave voice to the entropic theory of advertising, marketers remain in thrall to a fundamentally profligate system. “Half the money I spend on advertising…
Advertisement
