Nielsen Catalina Solutions | Adweek Nielsen Catalina Solutions | Adweek
Advertisement

Topic: Nielsen Catalina Solutions

Type
Nielsen and Kraft Pilot New Brand Tracking Tool Did that ad actually convince someone to buy?

Ever wondered whether that ad you worked so hard on actually convinced somebody to buy your product? Now Nielsen can tell you, down to the individual ad buy. The ROI-centric approach…

July 6, 2014, 7:57 PM EDT

CBS’ Poltrack: Demos Don’t Tell the Entire Story of the 2012-13 Season Research boss says smarter measurement, targeting could usher in 'golden age'

Despite a season that’s been marked by vertiginous ratings declines, CBS research guru David Poltrack believes that broadcast’s slow start “is not indicative of how the season will progress.” Speaking to…

December 3, 2012, 7:32 PM EST

As Google and Others Struggle in TV, Simulmedia Sees Some Traction Data-driven television catching on with some agencies, networks...but slowly

After five years of trying to crack the mythical-feeling smart TV market, Google recently bowed out, ditching its TV ads division. The search giant's dropout came just a few months after…

September 10, 2012, 12:00 AM EDT

Catalina: Marketers Waste Millions on Wooing Demos Consumer data will render sex- and age-based targeting obsolete

Nearly a century after John Wanamaker first gave voice to the entropic theory of advertising, marketers remain in thrall to a fundamentally profligate system. “Half the money I spend on advertising…

July 17, 2012, 9:03 PM EDT

Advertisement