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Topic: Nhl

NBA Ditches Coke for Pepsi After a 30-Year Partnership

Pepsi gets beverage rights for all 4 major sports leagues

By severing Coca-Cola's nearly 30-year relationship with the NBA, PepsiCo will achieve a clean marketing sweep of the four major professional sports leagues this fall. Under the five-year deal, PepsiCo will…

The NHL and NBC Tout Playoff Coverage With Candy Bars and a Willy Wonka-Style Contest

It promises to be 'DVR-proof and noisy'

NBC Sports and the NHL are using chocolate bars and a potential Willy Wonka-like payout to trumpet the Stanley Cup playoffs. Part of the "Every Game. Every Night. Don't Miss a…

Despite Domestic Abuse Scandal, The Baltimore Ravens Were a Hot Ticket for Women in '14

NFL club was No. 2 in sports on StubHub

Men and women truly have different tastes even when it comes to sports teams. According to data from ticket resale service from StubHub, the top purchased team tickets by women…

Will the NHL Stoke More Interest in Its 2015 Winter Classic by Going With Epix over HBO?

Documentary series returns tonight on new network

Every New Year, the National Hockey League takes one of its regular-season games outdoors—an old-school showdown in the freezing-cold elements. And this time, it's looking for innovative ways to draw…

Kraft Is About to Make Over Local Hockey Rinks in the U.S. Too

Partnership with NHL, NBC and others migrates from Canada

Hockey is part of the fabric of Canada where for the past eight years Kraft has spent $1.6 million to refurbish local rinks and turn them into showcases for televised,…

GoPro and the NHL Have Signed a Deal That Will Give Hockey Fans a Player’s POV

Footage will appear in promos, online and be woven into telecasts

Ever wonder what’s it like to be Patrick Kane of the Chicago Blackhawks streaking in on a breakaway? Or New York Rangers goalie Henrik Lundqvist blocking a 100 mph shot?…

Instagram Absolutely Loved This Young Woman's Snowboarding Stunt

Elena Hight's 'double backside alley-oop rodeo' killed in social

It's a great time of year for sports, with the NBA Finals, the French Open in its final stretch, the World Cup almost here and the MLB regular season in…

Time Inc. Announces Launch of New Sports Network

Partners include MLB, NHL, NBA

Sports Illustrated is making a big bet on video with the planned launch of a streaming sports network to complement its existing brand. Called 120 Sports, the new standalone business…

NHL Network Preps Olympics Highlights Show

NHL Tonight: 2014 Sochi Edition launches Feb. 12

While the Winter Olympics has put the NHL’s 2013-14 campaign on ice for the next two weeks, the league’s in-house cable network hasn’t exactly been idle. In fact, beginning Feb.…

Pro Sports Leagues Targeted in Tax Reform Movement

Taxing NFL and NHL could add $109 million to federal revenue

Professional sports leagues like the National Football League and the National Hockey League are getting swept up in the move towards tax reform in Congress. Two bills introduced in the the…

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