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Topic: Nfl

NFL Exec Says Wearables Could Crack Second-Screen Advertising But will brands buy in?

In step with those marketers embracing Google Glass and other wearables, the National Football League is now testing innovations like tech-enabled clothing and on-field tablets for its 32 teams. Even though some…

July 11, 2014, 1:25 PM EDT

NFL Says It’s The Champ of Twitter's Amplify Program It makes millions from extra sponsorships

The National Football League is huddling with Twitter to score more highlights and exclusive game coverage on the social site through its Amplify program, which lets brands share in-tweet video…

June 29, 2014, 7:54 PM EDT

The Redskins Have Been Stripped of Their Trademarks [Updated] Team will appeal its right to seize your homemade jerseys

Update: That's it for the name "Washington Redskins," at least as far as legally protected trademark status goes. The appeals board at the U.S. Patent and Trademark Office has stripped…

June 18, 2014, 12:04 PM EDT

NFL Sunday Ticket Is Linchpin of AT&T, DirecTV Deal Renewal of must-have content and exclusive rights required for merger

DirecTV's rights to NFL Sunday Ticket—a football package that gives subscribers access to every NFL game that plays on Sunday—is so important that it is a key clause in the…

May 19, 2014, 11:20 AM EDT

Ad of the Day: Cadillac, Spike Lee Tell Teddy Bridgewater's Touching Mother's Day Story A pink Escalade for Rose

When Teddy Bridgewater was 9 years old, he promised his mother Rose that when he made it to the NFL, he would buy her a pink Cadillac Escalade. The first part…

May 9, 2014, 9:52 AM EDT

Rivalries Abound in CBS Thursday Night Football Slate Inaugural prime-time package could use a little Dallas dazzle

The National Football League on Wednesday night took the wraps off its 2014 regular-season schedule, and while CBS’ inaugural Thursday Night Football slate is packed with divisional rivalries, some of…

April 23, 2014, 9:52 PM EDT

Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront Peacock poised to strike

After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV…

April 22, 2014, 3:08 PM EDT

How Do You Find the Right Scream for an Angry Goat in Your Ad? Tunewelders will go to any length to find pitch-perfect melodies and organic sounds

Getting the right scream for an angry goat in a Doritos crowdsourced Super Bowl spot was just part of the job for the musicians at Tunewelders, a 5-year-old music production…

April 8, 2014, 6:07 AM EDT

Kevin Costner's New Spy Movie Reimagined to Star NFL Wide Receivers It might actually be better this way

Check out this promo for Kevin Costner’s new movie, 3 Days to Kill, reimagined in a dream sequence to star Pro Bowl NFL wide receivers Dez Bryant, Michael Crabtree and…

February 26, 2014, 1:11 PM EST

Organizations Accuse NFL of Coercing Stations to Buy Up Tickets to Avoid Blackout Comments to FCC on eliminating sports blackout rule due today

Did the National Football League strongarm broadcast networks and affiliates to purchase blocks of game tickets in order to avoid local blackouts during the 2013 season and to curry political…

February 24, 2014, 1:01 PM EST

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