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Topic: Nfl

NBC Breaks the Record with a 49.7 Rating and 114.4 Million Viewers During the Super Bowl

$4.5 million per spot looks like a bargain now

If you ask a network exec who won the Super Bowl this morning, the correct answer is anybody who bought an ad in the fourth quarter. NBC bet big on…

Pharma Giant Valeant Enters the Super Bowl Fray With a Toe Fungus Ad

30-second ad for Jublia will air in the 3rd quarter

Interesting Super Bowl advertising news is afoot. Valeant Pharmaceuticals International is running a 30-second spot during the big game's third quarter, Adweek has learned. The ad will push Jublia, a topical solution approved…

Take a Virtual Tour of the NFL's Thoughtfully Designed Park Avenue Headquarters

AstroTurf underfoot and a prize reception desk

In the run-up to Super Bowl XLIX, most of the National Football League's 400-person staff have left for Glendale, Ariz.—and the near-empty midtown New York office was ideal for a…

Retired NFL Stars Follow Their Oddly Specific Dreams in Wix.com's Extended Super Bowl Ad

Brett Favre, Emmitt Smith and more join Big Game spot

After teasing its campaign for the past month, website design company Wix.com has now unveiled its Super Bowl commercial. To be accurate, the clip below is an extended version of what will…

Papa John's Will Try to Take 1 Million Pizza Orders During the Super Bowl Game

CMO opts for digital campaign over official ad

Pizza and football go hand in hand, so it's no surprise that the Super Bowl has become the ultimate event for pizza brands looking to reach hungry sports fans. But…

The NFL Will Run a Subtle but Chilling Super Bowl Ad About Domestic Violence

Based on an actual 911 call

Domestic violence is not the kind of theme you'd expect among the beer, babes and laughs of Super Bowl advertising. But the National Football League, still stinging from the public…

Nascar Legends Richard Petty and Dale Earnhardt Loom Large in New Campaign

Goodby's spots hype the importance of the Xfinity race series

Stock car legends Richard "The King" Petty and the late Dale "The Intimidator" Earnhardt won the most Nascar season titles with seven apiece—putting them in rarified air among the many…

How Riddell Saved Players' Skulls But Still Got Left With Plenty of Headaches

The hard-hitting story of a pioneering helmet brand

In January 2010, President Obama paid a visit to the Riddell athletic goods factory in Elyria, Ohio. On the shop floor, the workers presented the chief exec with a gift—a…

Why the Super Bowl Halftime Show Has Become the Biggest Ad of All

Katy Perry, brands poised to win big

For brands that know the score, music and sports can be a winning combination—and nowhere more than the Super Bowl halftime show, the height of music, sports and pop culture…

Nickelodeon Says It's Growing Audience by Adding Sports to the Mix

Programming block also opened a door for a new set of advertisers

It's been four months since kid-focused cable network Nickelodeon took the leap of dedicating a 2-hour prime-time block to sports programming. So how is it working out? Pretty well, say the…

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