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Topic: New York Mets

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360i's New CCO Says the Best Marketers Are Those Who Find 'the Hidden Obvious' But the first challenge is finding enough hours in the day

  Photo: Alfred Maskeroni Specs Who Pierre Lipton New gig North American CCO, 360i Old gig New York CCO, M&C Saatchi Age 42 Twitter @pierrelipton Who is furthest along in the race among traditional, digital and media shops to…

December 15, 2014, 12:07 PM EST

Consumer Study Suggests Apple's iBeacon Could Work for Retailers Says most of us are OK with sharing location

The future of mobile retail marketing has long been tied to the idea of digital offers being zapped into consumers' smartphones. But there has recently been chatter suggesting that the…

December 13, 2013, 1:23 PM EST

Information Diet: Ed Burns Actor/director follows Giants in print, taps iPad for virtually everything else

Specs Age 44 Accomplishments Actor, producer, writer, director; his latest film, The Fitzgerald Family Christmas, opened in theaters Dec. 7 Base New York What’s the first information you consume in the morning? I read the…

December 14, 2012, 5:32 AM EST

Major League Baseball and Anheuser-Busch Renew Sponsorship Pact New deal extends through 2018 season

Major League Baseball and Anheuser-Busch InBev today announced a continuation of their 33-year relationship, finalizing an extension that locks in the brewer as baseball’s official beer sponsor through 2018. While financials…

August 22, 2012, 2:07 PM EDT

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