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Topic: New York Life

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March Madness Twitter Ads Tip Off After Buzzer-Beater 'Tis the season for real-time efforts

Earlier this afternoon, Seton Hall guard Sterling Gibbs hit a last-second shot to help his college basketball team upset Villanova, and marketers for New York Life and NBC immediately purchased…

March 13, 2014, 3:27 PM EDT

How Brands Use the Ritual of Shaving to Sell Everything From condensed milk to life insurance

If you're a postpubescent North American male and reading these words right now, there’s a good chance that you shaved your whiskers off this morning. Chances are, too, that you’ve heard…

April 25, 2013, 12:05 AM EDT

New York Life Completes Creative Search Euro RSCG succeeds Taxi on the account

New York Life has selected a new lead creative agency, a week after final presentations. Euro RSCG will succeed Taxi on the business. Taxi, which has handled the account since 2007,…

December 19, 2011, 3:11 PM EST

New York Life Briefs Finalists Three shops vie for creative account

New York Life's creative advertising review has entered its final stages.  The company's marketing executives today briefed three contenders—Euro RSCG, TBWA\Chiat\Day, and Carmichael Lynch—and those shops will now prepare for final…

November 18, 2011, 5:35 PM EST

New York Life Visits Shops in Creative Review Cut to finalists expected next

From a pile of requests for proposal submissions have emerged a half-dozen agencies in New York Life's creative review. New York Life executives are visiting the shops and, based on those…

November 9, 2011, 10:22 AM EST

New York Life’s Search Excludes Incumbent Company expects to complete process by December

Taxi is not defending in New York Life’s review of its creative business. The New York shop has handled the account since 2007. Before Taxi, Berlin Cameron United was the lead…

October 14, 2011, 12:56 PM EDT

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