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Topic: New York Jets

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NFL Linebackers Love Campbell’s, but Where Have All the Real Men Gone? Cut to Clay Matthews with a digitally enlarged noggin

To get across the idea that soup is a hearty, wholesome, stick-to-your-ribs sort of food, you couldn’t do much better than hire a pro football player. As these ads show,…

January 30, 2014, 7:44 AM EST

Poll: Who Is the Best Super Bowl-Winning QB Brand Endorser Ever? Vote for your favorite

According to marketing firm Steiner Sports, there are seven Super Bowl-winning quarterbacks that—out of the few dozen in history—stand out as brand endorsers. Check out the list below, including each…

January 24, 2014, 2:31 PM EST

In 2020, The Jets Will Be Good and the Superbowl Will Be Programmatic Column: PubMatic's president predicts supertargeting will come to TV

I’m a Jets fan, which means I’m doing everything I can not to think about the Super Bowl this year, played on my team’s home field yet with my team…

January 23, 2014, 12:00 AM EST

Boston Market Is Bizarrely Back on America's Menu of Discussion [Updated] Responds to negative buzz around Kellen Winslow with fun tweet

Boston Market burst onto the strip-mall scene in the 1990s (it was then called Boston Chicken) as a dining option for folks who wanted fast-food made as if Mom had…

January 17, 2014, 12:39 PM EST

Verizon Extends NFL Play to Foursquare Ads Geo-social app lands FiOS as advertiser

Verizon's multifaceted $1 billion partnership with the National Football League is getting a geo-social layer. Starting this week, Verizon FiOS ads will appear after folks check-in via the mobile app in…

November 12, 2013, 10:01 AM EST

How to Score an Endorsement When You Have No Game Can the Tebow brand survive his scoreless drought?

Tim Tebow was a godsend in 2010, an unbelievable stroke of luck for the Denver Broncos. After getting the starting nod, the mechanically unsound quarterback led his team to its…

January 28, 2013, 12:04 AM EST

NFL Caps Another Powerhouse Season While deliveries dip slightly, football remains the only game in town

While the National Football League remains the last great reach vehicle for advertisers, ratings for regular-season broadcasts were down slightly from 2011. According to Nielsen live-plus-same-day data, the 101 games televised…

January 4, 2013, 4:25 PM EST

Top 10 Commercials of the Week: Dec. 7-14 Ellen and her elves, TiVo and Tebow, and a look back at the year in Google searches

This week, Lacoste unveiled the swipe-able polo shirt of the future, kids bemoaned Hurricane Sandy's effects on seaside amusement parks, and ESPN celebrated one of the world's great sports rivalries—in…

December 14, 2012, 10:29 AM EST

Turkey Trot: Lousy Jets Take a Bite Out of NBC Ratings T-Day NFL games show some viewer fatigue

While millions of turkey-glutted couch jockeys tuned in for the three national NFL broadcasts on Thanksgiving Day (Nov. 22), ratings were either down or failed to meet advertisers’ expectations. Per Nielsen…

November 28, 2012, 5:42 PM EST

NBC Gobbles Up NFL Ad Dollars Historic Thanksgiving night broadcast commands a staggering unit cost of $975,000

On Thursday, tens of millions of Americans woozy on tryptophan and cranberry sauce will mark a brand new Turkey Day tradition, as NBC presents the first NFL game to be…

November 19, 2012, 12:02 AM EST

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