Topic: New York Fashion Week

Facetime: Photos From New York Fashion Week

Anna Wintour, Penelope Cruz, Dana Walden and more

New York Fashion Week brought out media and advertising royalty; Adweek’s Media Plan of the Year celebration was held at DigitasLBi; and Empire’s Season 2 premiere was a star-studded celebration.

How Lauren Conrad Went From MTV Reality Princess to Social Style Queen

The lifestyle guru proves that nice girls finish first

"I'm a little nervous. I'm a lot nervous!" It's nearly 7 p.m. last Wednesday, and Lauren Conrad does indeed seem a bit anxious as she has her signature winged eyeliner touched…

The Media Got Dressed Up for Fashion Week

From Maureen Dowd to Arianna Huffington

New York Fashion Week brought together media's biggest stars and their fashionable counterparts, while print magazines celebrated success.

Editors Pan Fashion Week’s Smorgasbord of Sponsorships

Is the brand boom a bust?

From the Oscars to the Met Ball, plenty of events have borne the nickname “The Super Bowl of Fashion.” But when it comes to matching the Super Bowl’s propensity for…

How 9 New York Fashion Week Sponsors Fared on Social This Year

Twitter mentions shot up a staggering 1,113% for one

Samsung and Mercedes-Benz were among some of the brands getting the biggest social buzz at this year’s New York Fashion Week, which wrapped up yesterday, according to exclusive data obtained…

PopSugar Creates Yet Another Seasonal App, This Time For Fashion Week

Experts say one-time use platforms worth the development resources

Amid Fashion Week in New York, readers have a voracious appetite for knowing what people are wearing, what they'll wear in the spring and what they shouldn't sport. Given that…

Top 10 Instagram Videos: Donatella Versace Stays Cool During Ice Bucket Challenge

Fashionably late but still popular

Although the Ice Bucket Challenge has died down, Donatella Versace's Instagram clip of the fashionista taking the plunge was one of the most watched videos this past week. The platinum blonde…

Clorox Enters Brand Fray at Fashion Week

Sets up a digitally-connected booth to tout new bleach

New York Fashion Week is in full swing but among the hoards of glitzy brands showing off new lines for fall, you may be surprised to find Clorox. The brand is…

Mazda Rolls Out New Miata via Fashion Rocks Microsite

Duran Duran and Afrojack perform

Mazda is launching a new microsite today that will unveil the 2016 MX-5 Miata roadster. The site will be tied to Fashion Rocks, a live TV show celebrating the world of fashion…

Social Media Usage Swells at New York Fashion Week

Digital threads are on trend at this year's shows

Designers and presenting partners came prepared to interact with attendees and fans at home via social media networks and hashtags. In addition to shows streaming live on the Mercedes-Benz official…