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Topic: New York Fashion Week

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Editors Pan Fashion Week’s Smorgasbord of Sponsorships Is the brand boom a bust?

From the Oscars to the Met Ball, plenty of events have borne the nickname “The Super Bowl of Fashion.” But when it comes to matching the Super Bowl’s propensity for…

September 15, 2014, 10:25 PM EDT

How 9 New York Fashion Week Sponsors Fared on Social This Year Twitter mentions shot up a staggering 1,113% for one

Samsung and Mercedes-Benz were among some of the brands getting the biggest social buzz at this year’s New York Fashion Week, which wrapped up yesterday, according to exclusive data obtained…

September 12, 2014, 4:37 PM EDT

PopSugar Creates Yet Another Seasonal App, This Time For Fashion Week Experts say one-time use platforms worth the development resources

Amid Fashion Week in New York, readers have a voracious appetite for knowing what people are wearing, what they'll wear in the spring and what they shouldn't sport. Given that…

September 5, 2014, 4:56 PM EDT

Top 10 Instagram Videos: Donatella Versace Stays Cool During Ice Bucket Challenge Fashionably late but still popular

Although the Ice Bucket Challenge has died down, Donatella Versace's Instagram clip of the fashionista taking the plunge was one of the most watched videos this past week. The platinum blonde…

September 5, 2014, 2:34 PM EDT

Clorox Enters Brand Fray at Fashion Week Sets up a digitally-connected booth to tout new bleach

New York Fashion Week is in full swing but among the hoards of glitzy brands showing off new lines for fall, you may be surprised to find Clorox. The brand is…

September 5, 2014, 1:53 PM EDT

Mazda Rolls Out New Miata via Fashion Rocks Microsite Duran Duran and Afrojack perform

Mazda is launching a new microsite today that will unveil the 2016 MX-5 Miata roadster. The site will be tied to Fashion Rocks, a live TV show celebrating the world of fashion…

August 1, 2014, 9:00 AM EDT

Social Media Usage Swells at New York Fashion Week Digital threads are on trend at this year's shows

Designers and presenting partners came prepared to interact with attendees and fans at home via social media networks and hashtags. In addition to shows streaming live on the Mercedes-Benz official…

September 6, 2013, 2:52 PM EDT

Digital Natives Are Getting Front Row Seats at Fashion Shows No longer just a print world

Scan the most coveted seats of any hot Fashion Week show and you’re likely to see a similar mix of characters. There’s the fashion editor scowling from behind oversized sunglasses,…

September 2, 2013, 10:00 PM EDT

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