Topic: New York Fashion Week

Why Designer Tech Accessories Are a 'Smart' Bet This Holiday Season

High-tech fashion could be this year’s hottest gift

When the iPhone launched in 2007, chic tech accessories were few and far between; today, nearly every fashion brand imaginable produces smartphone and tablet cases. Now, a handful of savvy…

Q&A: Diane von Furstenberg Is Tapping Into Millennial Tastes to Secure Her Brand’s Legacy

Iconic designer takes the global stage

In the world of fashion, there are few figures as legendary as Diane von Furstenberg. While the 68-year-old, Belgian-born designer debuted her namesake brand in 1970, it was four years…

Facetime: Photos From New York Fashion Week

Anna Wintour, Penelope Cruz, Dana Walden and more

New York Fashion Week brought out media and advertising royalty; Adweek’s Media Plan of the Year celebration was held at DigitasLBi; and Empire’s Season 2 premiere was a star-studded celebration.

How Lauren Conrad Went From MTV Reality Princess to Social Style Queen

The lifestyle guru proves that nice girls finish first

"I'm a little nervous. I'm a lot nervous!" It's nearly 7 p.m. last Wednesday, and Lauren Conrad does indeed seem a bit anxious as she has her signature winged eyeliner touched…

The Media Got Dressed Up for Fashion Week

From Maureen Dowd to Arianna Huffington

New York Fashion Week brought together media's biggest stars and their fashionable counterparts, while print magazines celebrated success.

Editors Pan Fashion Week’s Smorgasbord of Sponsorships

Is the brand boom a bust?

From the Oscars to the Met Ball, plenty of events have borne the nickname “The Super Bowl of Fashion.” But when it comes to matching the Super Bowl’s propensity for…

How 9 New York Fashion Week Sponsors Fared on Social This Year

Twitter mentions shot up a staggering 1,113% for one

Samsung and Mercedes-Benz were among some of the brands getting the biggest social buzz at this year’s New York Fashion Week, which wrapped up yesterday, according to exclusive data obtained…

PopSugar Creates Yet Another Seasonal App, This Time For Fashion Week

Experts say one-time use platforms worth the development resources

Amid Fashion Week in New York, readers have a voracious appetite for knowing what people are wearing, what they'll wear in the spring and what they shouldn't sport. Given that…

Top 10 Instagram Videos: Donatella Versace Stays Cool During Ice Bucket Challenge

Fashionably late but still popular

Although the Ice Bucket Challenge has died down, Donatella Versace's Instagram clip of the fashionista taking the plunge was one of the most watched videos this past week. The platinum blonde…

Clorox Enters Brand Fray at Fashion Week

Sets up a digitally-connected booth to tout new bleach

New York Fashion Week is in full swing but among the hoards of glitzy brands showing off new lines for fall, you may be surprised to find Clorox. The brand is…