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Topic: New Jersey

Dove Billboard Tells New Jersey to Be Proud of Being the Armpit of America

Ad quickly raises a stink

Dove's billboard attempting to redefine New Jersey's reputation as the "Armpit of America" seems to be getting the state in quite a lather. The backlash, while not unexpected, is especially…

Brooklyn Nets' Digital Presence Has Skyrocketed

Digital chief Jayne Bussman-Wise explains how

Specs Who Jayne Bussman-Wise Age 31 New gig Digital director, Brooklyn Nets and Barclays Center Old gig Manager, marketing and digital programs, New York Rangers How large is your social fan base? We’re almost to…

TriHonda Dealer Group Completes Agency Search

Two Publicis Groupe shops to share the business

A group of Honda dealers in New York, New Jersey and Connecticut that plans to expand its marketing efforts next year has hired a new agency to lead the charge. Publicis…

Eyes of the Storm

Outlets hustle to cover Sandy, with digital, social taking the lead

Two nights after Hurricane Sandy assailed the mid-Atlantic, whipping up a corrosive stew of seawater and galeforce winds that rendered the lower third of Manhattan a sodden Dark Zone, Jon…

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