Topic: The New America
Type
Rediscovering the Mass Market
Vita Harris, Global Chief Strategy Officer, Draftfcb
Hispanics and the Mobile Mandatory
Patrick Moorhead, Group Management Director of Mobile Platforms, Draftfcb
Beyond the Stereotypes
Sonia Benson, Director of Global Capabilities, Draftfcb
The New Aging Demographic
Jim Lucas, Global Director of Retail Insight and Strategy, Draftfcb
Boomers Redefine Aging
Jim Lucas, Global Director of Retail Insight and Strategy, Draftfcb
Should Behavioral Data Replace Demographics?
Liz Deutch, Global Director of Customer Engagement, Draftfcb
Why Cross Culture Trumps Multiculture
Vita Harris, Global Chief Strategy Officer, Draftfcb
What Is the "Traditional" Family?
Paula Fedoris, chief analytics officer, Draftfcb
The Mobile Native Mindset
Patrick Moorhead, group management director of mobile platforms, Draftfcb
Importing Culture
Jamie Shuttleworth, chief strategy officer, Draftfcb
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