Topic: Network Television

'Terra Nova' Extinct

Fox buries pricey dinosaur drama

Terra Nova is as dead as the Diplodocus. Fox has decided not to renew the pricey Steven Spielberg-produced dino drama after an unspectacular 11-episode run. Per Nielsen live-plus-same-day data, Terra Nova…

Broadcast Spot Pricing Continues to Creep Up

Average :30 network prime time increased 3 percent in 2011

The price of a 30-second advertisement on network prime time increased at a 3 percent rate in 2011, as strong demand helped push the average unit cost to just under…