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Topic: Network Television

This Study From Nielsen and Google Says YouTube and Linear TV Help Each Other

Research shows relationship between reach and engagement

YouTube and TV—two competing mediums fighting for the same eyeballs and advertising dollars—might actually be able to find common ground. A Nielsen case study commissioned by Google found that TV reach…

'Terra Nova' Extinct

Fox buries pricey dinosaur drama

Terra Nova is as dead as the Diplodocus. Fox has decided not to renew the pricey Steven Spielberg-produced dino drama after an unspectacular 11-episode run. Per Nielsen live-plus-same-day data, Terra Nova…

Broadcast Spot Pricing Continues to Creep Up

Average :30 network prime time increased 3 percent in 2011

The price of a 30-second advertisement on network prime time increased at a 3 percent rate in 2011, as strong demand helped push the average unit cost to just under…

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