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Topic: Netherlands

McDonald's Turns Placemats Into Little Music Production Stations Connected to Your Phone

TBWA introduces McTrax

Wasn't it fun when we were kids to doodle on restaurants' paper placements with crayons? Well, McDonald's has introduced a high-tech, musical version of that sort of play with McTrax—a…

KLM Organizes Amsterdam Meetups Between Locals and Flyers With Long Layovers

What could go wrong?

Airline promotions are getting awfully chummy these days. First, JetBlue invited passengers on a coast-to-coast flight to "Reach Across the Aisle" and cooperate to win round-trip tickets. Now, Dutch carrier KLM…

A Translation Site's Clever Recipe Taste Test Shows How Wrong Google Translate Can Be

JWT project wins gold at Epica

BERLIN, Germany—When you have a free competitor as hugely popular as Google Translate, your only valid option is to make the most of it. That's exactly what translation service ElaN Languages…

Here's What Happens When Kids Pick Between Toys and Household Chemicals

Don't give them the option

This Dutch PSA offers a striking reminder that brightly colored bottles are appealing to children—even when the bottles are filled with toxic liquids. In the Netherlands (not to mention the U.S.),…

The 'Ugliest Building' in Rotterdam Is Transformed Into the World's Coolest McDonald's

Quite an upgrade by Mei Architects

A building that was once voted the ugliest in Rotterdam, Holland, has been transformed into a striking McDonald's that some are likening to an Apple Store. The original structure, from the…

If You Can't Leave Your Agency Job at Night, at Least Get Yourself a Proper Desk-Bed

Sleeping at home is overrated

Everyone knows that ad people, along with other white-collar employees everywhere, are working longer hours and losing productivity to fatigue. But what's the solution? Some have suggested letting them go home…

TBWA Designs a Bike-Lock Poster From Pieces of Competitors' Broken Locks

An ad that's cool enough to steal

To introduce AXA's Victory bicycle lock, TBWA\Neboko scoured the streets of Amsterdam looking for other companies' broken bike locks, and used pieces of them in this memorable poster and billboard…

VW Designed a Baby Stroller With Automatic Braking After Joking About It in an Ad

Facebook fan's challenge accepted

Volkswagen Netherlands aired a TV spot in April in which VW owners had great expectations for their other possessions—including one mother who couldn't understand why baby strollers don't have automatic…

McDonald's Billboard With Heat-Sensitive Paneling Doles Out McFlurries in Super Hot Weather

Very cool outdoor

Heat-sick Dutchmen rejoice! McDonald's in the Netherlands teamed up with outdoor ad company JCDecaux to create a billboard with heat-sensitive paneling that contained 100 free McFlurry cups. When it gets…

This Remarkable Ad Shows Just How Science Can Improve Real People's Lives

Strong storytelling in short film from Royal Dutch DSM

If you think rigorous scientific research is boring or self-serving, this short film from the Netherlands just might change your mind. Amsterdam-based agency 1Camera and director Hugo Keijzer employ some deft…

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