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Topic: Netflix

Programmers Are Frustrated by a Lack of Netflix Metrics Dearth of viewership data ‘runs counter’ to industry standards

When Breaking Bad scored three Emmy wins last fall, its showrunner, Vince Gilligan, credited Netflix for his show’s longevity and for heightening its popularity. Similarly, program execs in general have…

June 29, 2014, 7:52 PM EDT

The Best-Loved Brands in the LGBT Community Is supporting gay rights good for business?

Many major brands have been vocal on both sides of the gay rights issue. It’s not advertising—and for that reason, it may be the best kind of marketing. YouGov BrandIndex found…

June 24, 2014, 10:46 PM EDT

Chelsea Handler Has Found That New Gig—at Netflix Unhappy at E!, she's on streaming starting in October

Chelsea Handler trashed her bosses at E! pretty hard on The Howard Stern Show earlier this year but that hasn't affected her hiring prospects. The comedian's hour-long special Uganda Be…

June 19, 2014, 11:13 AM EDT

Netflix Looking To Pursue More Native Advertising Good news for branded content outlets

Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black.  While this is one of…

June 16, 2014, 6:43 PM EDT

You'll Never Guess What 'Crazy Eyes' Uzo Aduba Likes It starts with a chinchilla kissing a lion

Specs Who Uzo Aduba Age 33 Accomplishments Stars as Suzanne “Crazy Eyes” Warren in Orange Is the New Black (Season 2 is now streaming on Netflix) Base New York What’s the first information you…

June 10, 2014, 11:39 PM EDT

New Technology Allows Brands to Bypass Agencies First ad buying, now data moves in-house

Progressive is in a digital insurance war, and its ad-buying strategy is its secret weapon. The insurance company has invested in systems on its own, bypassing agencies and working directly with…

June 10, 2014, 10:07 AM EDT

Netflix Will Stop Telling Customers Verizon Is Making Their Movies Load Slower But its cool ISP tool says Verizon is slow

Netflix said Monday it would comply with Verizon's cease-and-desist letter, sent to both the general public and Netflix general counsel David Hyman from Verizon general counsel Randal S. Milch. The…

June 9, 2014, 3:25 PM EDT

Verizon Sends Netflix a Public Cease and Desist Letter Snarky error messages draw pushback

Netflix has been taking potshots at ISPs and Verizon isn't taking them lying down. On Tuesday, Twitter users started posting screenshots of their Netflix apps calling out Verizon by name…

June 6, 2014, 4:58 PM EDT

Netflix Creates the Best Worst Website for Its New Cartoon, BoJack Horseman A disturbing flashback to the '90s Internet

Netflix has done quite a bit of clever marketing in its recent past, from the minimalist teasers for House of Cards to its fake listings for shows featured in Arrested…

June 3, 2014, 4:54 PM EDT

We Play Matchmaker for Merger Candidates AMC, Scripps and IPG New report lists media and ad companies as likely targets

Who's next? The recent spree of mergers and acquisitions doesn't appear to be at an end, at least not to the market-watchers at Barron's, who listed Mad Men and Walking…

May 27, 2014, 5:04 PM EDT

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