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Topic: Netflix

5 Ways Television Changed Dramatically in 2014

For ratings, reality TV and streaming, it was a wild year

Television advertising has been a pretty conservative marketplace: You buy Nielsen ratings, you make 30-second advertisements and sometimes you buy product placement. But the sudden ascent of non-Nielsen-rated content has created…

The 10 Best New TV Shows of the Year

Unearthing 2014's surprising, satirical and sublimely dark gems

At the end of every great TV series—The Sopranos, Breaking Bad, The Wire, 30 Rock—somebody usually jumps to declare the Golden Age of Television at an end, and somehow that…

Here Are This Year's Digital Hot List Winners

Instagram, Netflix, TMZ lead 2014's tech roster

Revealed: The Winners of Adweek's 2014 Hot List

Our picks for the year’s best in magazines, television and digital media

What a year in media. Prime-time's drama queen Shonda Rhimes—plus literally anything HBO did—kept us from cutting the cord. Netflix, Instagram and Minecraft continued to dominate our digital lives, while…

TV Viewing Continues to Shift Online

Online video streaming jumps 60% from previous quarter

Amid declining television ratings, Nielsen is reporting that more Americans are consuming TV shows online than through traditional channels. According to The Wall Street Journal account, viewership of live television dropped…

Netflix Sure Picked an Interesting Time for This Tweet About Above-the-Law Cops

Went live amid backlash over officer's fatal chokehold

As Twitter was erupting this afternoon with outrage over a grand jury's decision not to indict the NYPD officer whose chokehold killed Eric Garner, Netflix made a rather odd marketing…

Comcast Tells FCC It's the Victim and Netflix Is the Villain

Cable giant says streaming service slowed itself and pays only 'trivial' access fees

Comcast is tired of Netflix, that's for sure. The cable giant had to answer a number of difficult questions from the Federal Communications Commission last week after Netflix objected in the…

How Bill Cosby Went From TV's 'Most Persuasive' Pitchman to Its Most Radioactive

NBC pulls the plug, Netflix backs away

Three years ago, as Bill Cosby prepared to be inducted into the Advertising Hall of Fame as the first winner of the President's Award for Contributions to Advertising, he spoke…

Nielsen Will Measure Viewership for Streaming Services Like Netflix and Amazon

Now we'll know how many people watch 'Orange Is the New Black'

Nielsen Media, the dominant provider of U.S. television ratings for decades, announced plans this week to begin measuring viewership numbers for content on streaming services. The new data will including…

Illy's documentary A Small Section of the World focuses on Costa Rican women who

For Your Consideration: Could a Branded Documentary Bring Home the Oscar?

Marketers back films that bear little to no promotion

In a remote Costa Rican village, a group of female entrepreneurs known as the Asomobi (Asociación de Mujeres Organizadas de Biolley) has created a sustainable coffee production business. Their inspirational story, told in…

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