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Topic: Nestlé

Publicis & Hal Riney Adds Purina Beneful

Was last dog food brand at Fallon

Publicis & Hal Riney won creative responsibilities for Purina Beneful dog food, sources said. The Nestlé brand was the last of the company’s dog food products handled by long-time agency, Fallon,…

Add Lean Cuisine to the List of Nestlé Reviews

Brand's annual media spending is $30 million

Nestlé, beyond its searches to meet broader corporate goals, is active on the brand front as well. One of the company's core brands, Stouffer's Lean Cuisine, is reviewing its U.S. creative…

Nestlé Begins Corporate Image Search as Digital Review Continues

Latest moves follow media, public relations searches

Review-happy Nestlé is looking for an agency to launch a new corporate image effort, even as it seeks to shrink its digital agency roster. The corporate image assignment is for the…

Purina Sues Blue Buffalo, Alleging False Advertising

Smaller brand boasted of better ingredients

Nestle’s Purina PetCare Company has filed a lawsuit against The Blue Buffalo Company, accusing Blue Buffalo of false advertising, commercial disparagement and unjust enrichment. Purina's complaint follows a March ruling by…

It Feels Like Summer in JWT's First TV Ad for Outshine Fruit Bars

Year-old Nestlé brand launches campaign

Summer may still seem far off—especially on the East coast with its recent soggy weather and tepid temperatures—but JWT’s new campaign for Nestlé’s Outshine frozen fruit bars certainly makes it…

Mindshare Taps BlabPredicts to Better Plan Digital Campaigns

Adds to the media agency's real-time data outfit, The Loop

Mindshare has inked a deal with Blab to use the BlabPredicts system, which is designed to help brands understand social media conversations within 72-hour windows. The media company, with offices…

Purina Down to Finalists in Beneful Search

Last dog food brands at Fallon

Nestlé is down to two agency finalists to handle creative responsibilities for its Purina Beneful dog food, sources said. The brand has been at Fallon, which did not defend. Spending for…

Ogilvy Slashes Staffing in Its L.A. Office

Cut leaves a headcount of 15

Ogilvy & Mather is slashing staffing in its Los Angeles office due to dramatic spending reductions from a couple of its largest clients. Effective Feb. 3, the agency is cutting 33…

NBC Hits the High Notes With The Sound of Music Live!

First live TV musical in 56 years draws huge ratings

The halls of 30 Rock on Friday morning were alive with the sound of cheering, as NBC’s live staging of a 54-year-old Rodgers and Hammerstein musical delivered Alpine ratings. According to…

JWT’s Global CEO-in-Waiting Has a Big Task Ahead of Him

Lucky for Gustavo Martinez, he has a year to get it right

Gustavo Martinez will have nearly a year to establish himself at JWT as global president before he succeeds Bob Jeffrey as CEO in 2015. Given the scale of the top…

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