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Topic: Nestlé

Nestlé Reintroduces Dreyer's Ice Cream to the World With Campaign Featuring Real-Life Families

The latest from Goodby Silverstein & Partners

Dreyer's has long been a steady presence in your neighborhood supermarket's ice cream aisle, but a new campaign from Goodby Silverstein & Partners aims to reintroduce this classic brand of…

Yahoo Exec Calls Out Mobile Ad Blocker for 'Destroying the Ecosystem'

Heated discussion compares digital advertising to 'military-grade tracking'

BARCELONA, Spain—A panel discussion about ad-blocking at Mobile World Congress showed just how high the tension is getting between advertisers, tech companies and ad blockers. Speaking to a packed room full…

Nike Ends Endorsement Deal With Manny Pacquiao After Homophobic Comments

Brand calls remarks 'abhorrent'

Nike will no longer be endorsing Manny Pacquiao. The brand's decision to cut ties with the boxer follows backlash over homophobic remarks he made on Filipino television, saying people in…

How Butterfinger's Super Bowl Campaign Is Perfecting the Art of Facebook Autoplay Videos

Getting users to slow their scroll

Facebook's autoplay videos give marketers big viewership numbers to boast about, but they also pose a creative challenge: How do you grab someone's attention with a muted clip, enough to make…

Why Butterfinger Is Covering Up to $50,000 in NFL Excessive Celebration Fines

Part of brand's 'bold' Super Bowl campaign

New England Patriots, Denver Broncos, Carolina Panthers and Arizona Cardinals players who hope to do a touchdown dance in the playoffs but don't want to pay a fine are in luck.…

Butterfinger Boldly Announces Its Return to the Super Bowl With a 12,000-Foot Skydive

Brand's second appearance in three years

Butterfinger is back. Today, the brand announced its return to the Super Bowl, after sitting out last year, and the launch of its "Bolder Than Bold" campaign in, well, a…

Gerber Is Using Social Ads and Empathy to Sell Its High-Tech Baby Formula Machine

Year-long campaign brims with digital

Gerber is launching a year-long digital advertising campaign today to promote a WiFi-enabled machine that makes baby formula. BabyNes works much like a Keurig coffee unit, with small packets of…

Facebook's Virtual Reality-Style Ads Are Here With Big Brands on Board

Nestlé and AT&T test 360-degree video

If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted…

Nestlé Wants to Make Sure U.S. Hispanic Moms Know What Nido Is

Tapping baby bloggers to spread the word

Up until now, powdered milk brand Nido is primarily known among Latino moms for helping children transition from drinking formula or breast milk to regular milk. But with the boom…

Big Brands Like CoverGirl and Coke Are Finding the Perfect Moment to Deliver Mobile Ads

Timing is everything

Bottom-of-the-page mobile banner ads can be tough sells nowadays if you work at a media company, whether you're pitching them to an advertiser or a consumer. And mobile banners' underlying issue…

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