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Topic: Nestlé

We Brought an 'America Box' to Cannes, Introducing the World to Simple Pleasures of U.S. Life

And we came in way under budget

America doesn't always have the best image among our friends overseas, and at this year's Cannes Lions, AdFreak set out on a humble quest to fix everything.  Our tool for global…

Didier Drogba and YouTuber Fun for Louis Star in KitKat's New Global Ads About Sustainability

Nestlé visits cocoa farmers in the Ivory Coast

Nestlé is touting KitKat's commitment to sustainable cocoa farming with a new series of ads set in the Ivory Coast (or Côte d'Ivoire)—starring Didier Drogba. The international soccer celebrity, who formerly…

Quality Street Celebrates the Holidays With the Most Epic Littering You've Ever Seen

And you thought snowflakes were special

Around the holidays, one item you'll find in a British home is a Quality Street tin, packed with chocolates whose flavors vary by wrapper color. The appearance of the tin—developed…

Coffee-mate's New Marketing Guy Is a Gingerbread Man, and It's Making Things a Bit Awkward

It's not his fault, really

You may want to grab a coffee with this guy, but you also might have to think twice before bringing him anywhere.  That's because Nestlé Coffee-mate's new spokesperson, Joel Hubbard, is…

Butterfinger Bets a Million on Manny Pacquiao to Beat Floyd Mayweather

A million Butterfinger Cups, that is

There's going to be some heavyweight marketing around the May 2 welterweight title fight between Manny Pacquiao and Floyd Mayweather. And Butterfinger is jumping early into Pacquiao's corner. The Nestlé brand…

Nestlé's 'Bra Cam' Catches People Stealing Glances, but There's a Fun Twist Ending

Getting an eyeful in London

Nestlé's Fitness cereal brand, which last year brought us the tweeting bra, has upped the ante with the hidden-camera bra. Watch below as a woman walks around London capturing footage…

DiGiorno Pizza Live-Tweeted The Sound of Music, and It Was Very Tasty

Brand's commentary comes fully baked

On Thursday night, as millions tuned in to see Carrie Underwood ambitiously take on the role of Maria von Trapp, croon about the hills being alive, and make children's clothing…

Nestlé Puts GPS Trackers in Candy Bars for Golden Ticket Style Contest

Willy Wonka would be proud

Nestlé's "We Will Find You" campaign sounds more like a threat than a marketing stunt, but it's not quite as Orwellian as the name would imply. Six Nestlé chocolate-bar wrappers…

Nestlé Clarifies: Pedobear Is Not Our New Advertising Mascot

Company pulls Instagram photo from Facebook

The only thing creepier than the context surrounding Pedobear is the amount of times he shows up in otherwise legitimate products and services. This time it's Nestlé, which had to…

Pet-Food Brand Makes TV Commercial Only Dogs Can Hear

But are they buying it?

Nestlé Purina PetCare tosses Fido a bone in a European TV spot for its Beneful pet food that features a high-pitched sound, like a dog whistle, that only dogs can…

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