Topic: Neil Begley

Analyst: Broadcasters Poised for Another Strong Upfront

Janney’s Wible predicts 10% CPM hikes for CBS, Fox

In the absence of any verified client budgets, talk about what’s in store for the coming upfront marketplace is highly speculative. That said, macro-economic trends seem to portend another robust…

Analyst: Auto to Steer Banner Upfront Haul

Increased sales will lead to record windfall in spring bazaar

While client budgets have not been finalized, at least one analyst believes that a surge in auto sales will lead to a record windfall in this year’s upfront. In a report…