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Mindshare’s Chief Content Officer Discusses Making Branded Entertainment That Resonates David Lang also shares the projects he is proudest of

Specs Who David Lang Age 50 New gig Chief content officer, Mindshare Continuing gig President, Mindshare Entertainment How is your new job different from the old one? It’s bigger and more expansive, but a lot of…

December 15, 2013, 10:01 PM EST

Data Points: Social Savior Is Twitter TV's godsend or are people are just tweeting through the commercial breaks?

With all the DVRing and ad-skipping going on, social TV apps offer the promise that the chance to chat in real time with fellow fans can lure people back to…

February 6, 2013, 9:39 AM EST

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