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Topic: NBCU

Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront

Peacock poised to strike

After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV…

NBCU’s Steve Burke Declares Victory

Asks to be judged on 18-49 performance, suggests better measurement

“We don’t want you to think that we were trying to hide or conceal anything but we didn’t want to talk about what we were doing. [We wanted] instead [to]…

FCC Cracks Down on Misuse of Emergency Alert Signal in Ads

Slaps Viacom, ESPN and NBCU with largest aggregate penalty

When will advertisers learn not to use the broadcast emergency alert signal in an ad? And when will networks realize the Federal Communications Commission is dead serious about the integrity…

Time for Comcast to Cash In Once Again on Its Political Clout

It knows how to play the Washington game

Will Comcast's political ties help it earn regulatory approval for its purchase of Time Warner Cable? It can't hurt. Those that opposed Comcast's big merger with NBCU were pretty stunned when…

NBCU Olympic Ad Revenue Is Snowballing

Report sees Peacock booking more than $1 billion in Sochi sales

NBCUniversal forked over some $775 million for the media rights to the 2014 Sochi Olympics, but if history is any guide, the network is all but certain to recoup the…

NBCUniversal Invests in Mobile Startup NowThis News

Aims to ensure reach of millennials

As the audience for TV news ages, NBCUniversal News Group wants to make sure that it has a pulse on those mobile-first millennials. The media conglomerate has taken a minority stake…

Peter Naylor Tapped to Lead IAB’s Publisher-in-Residence Effort

Former NBCU exec will look to bring an insider's perspective to organization

Peter Naylor is the the Interactive Advertising Bureau’s first publisher-in-residence. The longtime digital sales executive, who left NBCUniversal last month, has been tapped to serve in a new consulting role within…

Lauren Zalaznick to Leave NBCUniversal

Exec who reanimated Bravo departing after 12 years

Lauren Zalaznick is leaving NBCUniversal after 12 years, following a reorganization in February that put the networks in her portfolio under the control of Bonnie Hammer. In a memo to NBCU…

Nielsen and FreeWheel Expand Online Campaign Ratings Partnership

Aimed to spark OCR usage for video buyers

Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings (OCR) for their joint clients. In a best-case scenario for…

NBCU Revenue Soars on Cable, Broadcast Ad Sales Momentum

Peacock closing the CPM gap

With the 2013-14 upfront receding in the rearview mirror, NBCUniversal CEO Steve Burke told investors this morning that the company’s broadcast and cable units have made “good progress” in their ongoing quest to…

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