Topic: native advertising
For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast…
Since native became the hottest buzzword in advertising, digital marketers have struggled to agree on what it is, giving rise to an untold number of articles and panels devoted to…
The Washington Post has filled its long-vacant post of chief revenue officer, naming Forbes vet Kevin Gentzel to the position. Gentzel will oversee the Post’s print and digital ad teams,…
Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired,…
Nearly three years after Klout launched Klout Perks as its first paid product for brands—letting marketers like Chevy reward influential users with offers like a weekend-long test drive—more than one…
Politico, chronicler of all things Washington, D.C., made a foray into native advertising on Thursday with a sponsored post from the National Retail Federation displayed prominently on the site's homepage.…
A fundamental challenge of native advertising is scalability. A Google search ad can’t run as a Forbes BrandVoice ad, nor can a Twitter Promoted Tweet be placed as a Tumblr…
Since Yahoo launched its home page redesign in February, the new stream-centric layout—outfitted with an all-too-standard 300 x 250 pixel banner on one side and even more miniscule unit on…
Branded content has gotten plenty of attention as it's taken off online where the division between editorial and advertising real estate can be fuzzier (see: Forbes, The Atlantic, BuzzFeed, Gawker),…
Advertisers want their ads to be more relevant. And (most) publishers have an audience monetization problem. So a new crop of ad formats offers to solve both problems by letting…
