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Topic: native advertising

Marissa Mayer: Marketers Need to Embrace Native Ads Cannes address delivered alongside new Tumblr ads integration

CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more…

June 17, 2014, 9:58 AM EDT

Netflix Looking To Pursue More Native Advertising Good news for branded content outlets

Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black.  While this is one of…

June 16, 2014, 6:43 PM EDT

BuzzFeed Changes Labels on Promoted Content Sponsored material gets simple yet clear designation

BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand…

May 30, 2014, 6:33 PM EDT

InMobi and Rubicon Project Unveil New Exchange for Mobile Native Ads Tries to inch in on Facebook and Twitter’s turf

InMobi and Rubicon Project have teamed up to build a new mobile advertising exchange that lets marketers buy and sell native ads across mobile sites and apps. The new InMobi Exchange…

May 29, 2014, 2:15 PM EDT

Womensforum.com and Sweet 'N Low Unite for Diet Tip Campaign Informational videos appeal most to female viewers

After 18 years in business, Womensforum.com knows the likes and dislikes of its 39 million-strong global audience. And it's employing one common issue that it understands many women struggle with—staying…

May 20, 2014, 5:07 PM EDT

Rise of the Mobile Oligarchs Facebook and Twitter will shape the future mobile media economy

Mobile is the future. This statement is both undeniably true and, like any mantra, irritating the 300th time you hear it. Illustration: Davor Pavelic And you hear it a lot in my…

May 6, 2014, 5:52 AM EDT

Making Hard Choices for Native’s Survival Parsing the good, the bad and the ugly

Some native advertising on publisher sites works extremely well. Most does not. Around two-thirds of people who reach typical content will be engaged for more than 15 seconds, but on native…

May 2, 2014, 12:25 PM EDT

AOL Unveils Self-Serve Native Mobile Ads Claims huge conversion rates in test campaigns

AOL is rolling out a mobile native ad product today across its sites, including AOL.com, TechCrunch, Huffington Post, DailyFinance, Engadget and Autoblog. Some 50 brand advertisers are aboard initially, said a…

April 24, 2014, 9:00 AM EDT

LinkedIn Opens Ad Platform Launches API for new marketing partners

LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps…

April 24, 2014, 8:50 AM EDT

Coca-Cola Serves World Cup Trivia on QuizUp App now advertising with branded topics

Coca-Cola is now sponsoring World Cup trivia on QuizUp, the fast-growing mobile app out of Iceland. The app from Plain Vanilla Games has been testing branded quizzes as its advertising…

April 17, 2014, 7:00 AM EDT

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