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Topic: native advertising

Sundance's First Digital Storytelling Conference Showcases the Best in Brand Videos

'Taking a bold stride away from interruptive advertising'

As digital video and streaming services continue to recast the viewing landscape, a handful of digital executives and Sundance Film Festival attendees pushed to have the burgeoning videosphere represented during…

Here's How to Avoid FTC Scrutiny of Your Clients' Native Ads

New guidelines detail disclosure requirements

The Federal Trade Commission has new guidelines for native ads—and a new commitment to cracking down on violators, which could include brands, agencies or others involved with creating branded content. "In…

How Jeep Got Tech Geeks and Lifestyle Enthusiasts to Watch Its Ads on Yahoo

Pinpointing specific mobile users shopping for cars

Despite all the negative chatter about Marissa Mayer's leadership and increasing pressure from Wall Street, brands like Jeep are seeing success advertising on Yahoo. The automaker recently ran a native video…

Google Unveils New Programmatic Native and Full-Screen Mobile Video Ads

Continues to expand its offerings

Google is now offering programmatic ads for native content and mobile video publishers, working with its DoubleClick clients like eBay. Such publishers can make native ad units available for programmatic demand…

Here's How Telemundo Plans to Help Brands Market to Millennials

NBCU network launches social-native strategy unit

Telemundo boasts one of the strongest reaches across social media, with roughly 60 million fans and followers. It now wants to share its expertise with brands. NBCUniversal Telemundo Enterprises' Digital and…

The Next Stop for Presidential Hopefuls Who Want to Reach Millennials: BuzzFeed Videos

Former Pandora exec leads native ad effort

As the race for the White House heats up, BuzzFeed is looking to grab a big piece of the political advertising pie. The millennial-skewing website has launched a new native advertising…

Now Marketers Can Buy Sponsored Content Programmatically

Sharethrough and Appnexus sign deal

Publishers' branded content is going programmatic. Today, Sharethrough and AppNexus are rolling out real-time bidding for Sharethrough's news feed-like promos. Publishers like Forbes, People, Men's Health and USA Today Sports work…

Apple's New Openness to Ad Blockers Threatens to Remove Publishers' Mobile Ads

Including premium branded content

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers by opening the door to ad-blocking technology on its massively popular…

Mobile Spending Is Growing Like Crazy, but Where Is It Going?

IAB says smartphone ads generated $31.9 billion in 2014

Mobile advertising grew 65 percent last year to become a $31.9 billion global industry, according to a new report from the Interactive Advertising Bureau. Those numbers bode well for ad…

How Advertisers Are Getting on Board With Imgur, a Pinterest for the Millennial Male

75% of audience is under age 35

Here's the story of another Web destination popular with a hardcore audience of millennials but struggling with the question of how to introduce digital advertising to users critical of almost…

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