National CineMedia | Adweek
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Topic: National CineMedia

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Coming to a Movie Theater Near You: Ads Featuring Tweets and Vines Twitter looks to expand second-screen presence

Twitter and National CineMedia (NCM) are looking for a brand to buy into a one-year exclusive deal that will entail social media-anchored advertising on the big screen. The partnership was initially…

February 24, 2014, 12:34 PM EST

Twitter's TV Ad Targeting Uses 'Video Fingerprinting' New system could boost Promoted Tweets' effectiveness

Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" technology. Via a data dashboard, digital marketers can…

May 23, 2013, 12:02 PM EDT

Twitter and Foursquare Partner With Movie Ads Firm National CineMedia's Upfront shows potential third screen to big screen connections

Twitter and Foursquare have inked intriguing deals with National CineMedia, which announced the partnerships in front of a packed movie theater on New York's Upper Westside this afternoon at the…

May 15, 2013, 4:45 PM EDT

Microsoft Tries for Better Cinema Ads Strikes branded-entertainment deal with National CineMedia

People expect to see trailers for other films when they go to the movies, but increasingly audiences have been subjected to ham-handed, repurposed ads for other kinds of products while…

January 7, 2013, 12:01 AM EST

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