Topic: National CineMedia
Type
Twitter's TV Ad Targeting Uses 'Video Fingerprinting'
New system could boost Promoted Tweets' effectiveness
Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" technology. Via a data dashboard, digital marketers can…
Twitter and Foursquare Partner With Movie Ads Firm
National CineMedia's Upfront shows potential third screen to big screen connections
Twitter and Foursquare have inked intriguing deals with National CineMedia, which announced the partnerships in front of a packed movie theater on New York's Upper Westside this afternoon at the…
Microsoft Tries for Better Cinema Ads
Strikes branded-entertainment deal with National CineMedia
People expect to see trailers for other films when they go to the movies, but increasingly audiences have been subjected to ham-handed, repurposed ads for other kinds of products while…
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