Topic: National CineMedia

Why National CineMedia Is Saying 'No' to All Political Advertising

Keeping movie theaters free from negativity

As the 2016 presidential election cycle comes around, ad dollars will soon be flying, with spending on TV ads predicted to reach more than $4 billion. But National CineMedia is walking away…

National CineMedia Sees the Future of Advertising at the Movies

Moviegoers can't skip ads

National CineMedia (NCM) had a message for brands and media agencies attending its upfront event at AMC's Lincoln Square Theater in New York today: TV is dead. Specifically, the audience for…

NCM Inks Deals With Shazam, Maker Studios

Also buying out the competition

National CineMedia revealed intriguing partnerships with Shazam and Maker Studios today at its upfront event near Lincoln Square in New York. The moves underscore how the cinema ads network increasingly…

National CineMedia Buys Screenvision for $375 Million

Could dominate in-cinema advertising

National CineMedia (NCM) is buying its largest competitor, Screenvision, for $225 million in cash and $150 million in stock, the companies announced late on Monday. Once the transaction closes, the…

Coming to a Movie Theater Near You: Ads Featuring Tweets and Vines

Twitter looks to expand second-screen presence

Twitter and National CineMedia (NCM) are looking for a brand to buy into a one-year exclusive deal that will entail social media-anchored advertising on the big screen. The partnership was initially…

Twitter's TV Ad Targeting Uses 'Video Fingerprinting'

New system could boost Promoted Tweets' effectiveness

Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" technology. Via a data dashboard, digital marketers can…

Twitter and Foursquare Partner With Movie Ads Firm

National CineMedia's Upfront shows potential third screen to big screen connections

Twitter and Foursquare have inked intriguing deals with National CineMedia, which announced the partnerships in front of a packed movie theater on New York's Upper Westside this afternoon at the…

Microsoft Tries for Better Cinema Ads

Strikes branded-entertainment deal with National CineMedia

People expect to see trailers for other films when they go to the movies, but increasingly audiences have been subjected to ham-handed, repurposed ads for other kinds of products while…