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Topic: Nabisco

Kicking the Figs out of Fig Newtons How Nabisco solved its fruit filling identity crisis

Did you know that Fig Newtons have been around for 123 years? Wait, scratch that. Fig Newtons were actually around for 121 years, and Newtons—just Newtons—have been around for two years.…

June 18, 2014, 7:57 PM EDT

In South Korea, Oreo Is Breast Milk's Favorite Cookie (NSFW) Cheil Worldwide nurses it

[Note: See Kraft's response in the update below.] Man, advertising gets fun when it doesn't have America's puritanical discomfort with the human body dragging it down. This South Korean ad…

April 19, 2012, 8:52 AM EDT

MediaVest Places Kraft With Key MTV Network Shows Stephen Colbert on Wheat Thins: 'Tonight, we have a product that is too important.'

You think you know Wheat Thins?" Stephen Colbert asked his audience last night on The Colbert Report. "[Bleep] you. [Bleep] you and the cracker you rode in on." The joke,…

February 24, 2012, 5:42 PM EST

Oreo Launching 100th Birthday Campaign With Nascar Tony Stewart to kick off Nationwide Series in cookie-branded car

Oreos turn 100 this year, and the brand is turning to longtime partner Nascar to help tease a new yearlong celebration launching next month. Limited edition Birthday Oreos, which have rainbow…

February 22, 2012, 9:00 AM EST

Are You Pig Enough for the Triple Double Oreo?

Call it beguiling. Call it disgusting. Call it the Double Down of cream-filled cookies. Nabisco calls it the "Triple Double Oreo," a prodigious new snack reportedly being prepped for national…

May 9, 2011, 8:45 AM EDT

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