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Topic: My Little Pony

6 Toy Ads That Transformed Toys Forever [Video] Why do kids want the toys they want? Sam Thielman explains

From Barbie to Bratz via an army of action figures that are defnitely not dolls for boy, Sam Thielman explains how the union of broadcasters and toymakers created a multibillion…

February 16, 2014, 11:28 PM EST

Hasbro Transforms Between a strong video game franchise and growing success at The Hub, Hasbro's big screen missteps might not matter that much

For Hasbro, the last few years since Michael Bay’s first Transformers have been something of a slow-motion rebrand, in which the toy maker has decided to be an intellectual property…

October 15, 2012, 12:03 AM EDT

Discovery's The Hub Ponies Up The network, a joint venture with Hasbro, sees redux of Gen X-targeted kids shows as a way to appeal to today's young demos

Under her cardigan, Margaret Loesch is wearing a black T-shirt with a cartoon pony on it. The pony, eyes closed, smile wide, appears to be cheering in a moment of…

March 5, 2012, 12:07 AM EST

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