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Topic: Music

What Happens When Two Creative Directors Make Their First Music Video

Martin guys cross over

IDEA: In their storytelling and filmmaking techniques, ads and music videos overlap only superficially. Having worked on plenty of the former at The Martin Agency, Brig White and Evan Parsons…

Study: Audiences Increasingly Going Mobile for Entertainment

84% of category ads contained video, rich media

A study conducted by global mobile video advertising firm Vdopia found that mobile consumption of entertainment-themed media is sharply on the rise. The information was pulled from the Vdopia Mobile Insights…

Ad of the Day: PETA and Morrissey Team Up in Powerful Plea for Veganism

Lends song to short film for his birthday

At its worst, PETA can be preachy, hypocritical and gratingly annoying. But at its best, the animal welfare group is a savvy emotional storyteller that can make even the most…

Shutterstock Is Getting Into the Music Business

Online video demand spikes need for stock tunes

You'll now be able to go to Shutterstock for more than just images and videos. The company today unveiled a licensable music section for those with soundtrack needs. "We finally have the bandwidth,…

Coldplay Hides Lyrics From New Album Inside Libraries in 9 Countries

Look for the Ghost Stories

In a kind of low-fi version of Jay-Z's celebrated Decoded outdoor campaign, Coldplay has been promoting its new album, Ghost Stories, with a worldwide scavenger hunt—hiding lyric sheets in Chris…

Radio Station Runs Newspaper Obituaries for Beethoven in Bid to Keep Classical Music Alive

Composer dies all over again in TBWA ads

Beethoven died 187 years ago next month. So, why were apparently new obituaries for the composer only recently published? TBWA\Guate counted on that clever bit of shock value as part of…

K-Pop Group Twerks to the (Really) Oldies in First Classical Music Video Ever

Dvořák you can dance to

Belgium's B-Classic music festival, whose mission is to "give classical music the same recognition as pop and rock music," brings us a rather interesting sensory collision in the form of…

This Music Marketing Firm Mixes Brands, Bands and Fans

How do you create campaigns that seem organic, not contrived?

Mirrored Media Who Justin Lefkovitch, founder and CEO What Experiential music marketing firm Where Santa Monica, Calif. In marketing, the relationship among brands, bands and fans can be tricky. Brands want to appropriate artists’ “cool”…

Beats Music Uses Sound Headphone Marketing Strategies

Same savvy social, celebrity play

Beats Music’s announcement that in its first month of offering streaming music it signed up 1,000 subscribers a day is very impressive, but not surprising. The streaming music business is very…

How a Music Company Made Some of the Year's Best Sports Ads

Inside Beats by Dre's Cesc Fàbregas spot

IDEA: People listen to music before playing sports to find rhythm, focus, inspiration. But elite athletes do so for more complicated reasons—not just to connect to positive influences, but to…

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