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Topic: Music

This Music Marketing Firm Mixes Brands, Bands and Fans How do you create campaigns that seem organic, not contrived?

Mirrored Media Who Justin Lefkovitch, founder and CEO What Experiential music marketing firm Where Santa Monica, Calif. In marketing, the relationship among brands, bands and fans can be tricky. Brands want to appropriate artists’ “cool”…

April 9, 2014, 9:23 PM EDT

Beats Music Uses Sound Headphone Marketing Strategies Same savvy social, celebrity play

Beats Music’s announcement that in its first month of offering streaming music it signed up 1,000 subscribers a day is very impressive, but not surprising. The streaming music business is very…

April 9, 2014, 11:58 AM EDT

How a Music Company Made Some of the Year's Best Sports Ads Inside Beats by Dre's Cesc Fàbregas spot

IDEA: People listen to music before playing sports to find rhythm, focus, inspiration. But elite athletes do so for more complicated reasons—not just to connect to positive influences, but to…

April 8, 2014, 7:23 AM EDT

How Do You Find the Right Scream for an Angry Goat in Your Ad? Tunewelders will go to any length to find pitch-perfect melodies and organic sounds

Getting the right scream for an angry goat in a Doritos crowdsourced Super Bowl spot was just part of the job for the musicians at Tunewelders, a 5-year-old music production…

April 8, 2014, 6:07 AM EDT

Capitol Music’s Brand Partnership Director Talks About How Marketing and Music Are Changing A chat with Zoe Sonquist King

Specs Who Zoë Sonquist King New gig Director, brand partnerships, Capitol Music Group Old gig Account manager, Cimarron Group Age 31 Describe your role at Capitol. Our team does anything from product placement to music videos. We…

April 6, 2014, 8:37 PM EDT

Dick Clark Productions Is Dramatically Increasing Its Output A chat with Allen Shapiro and Mike Mahan

This year, dick clark productions will present some 100 televised musical performances, most of them live and in prime time. Roughly double 2013’s count, that tally includes regulars such as…

April 6, 2014, 8:37 PM EDT

This Shop Is Creating Films for Google Glass Decon’s focus on content creation attracts both brands and media

Specs Who Partners, from left: Sacha Jenkins, svp of culture and entertainment; Peter Bittenbender, co-founder and CEO; Alma Geddy-Romero, vp of development; Misha Louy, executive producer; and Jason Goldwatch, co-founder, director,…

November 20, 2013, 10:33 PM EST

Live Events Are King for Getting People to Recommend and Buy Brands Music makes people feel the most positive

Word-of-mouth marketing may be the hot new trend, but when it comes to getting people to recommend a brand, nothing gets people talking up a brand like live experiences do,…

November 13, 2013, 6:16 AM EST

Facebook Music App Gets Jack In The Box Jumping Absolut also has tested the marketing feature

Jack In The Box has launched a Facebook app that lets viewers search for tunes and click through to Spotify—if they are signed up with the digital music service—to get…

October 16, 2013, 11:54 AM EDT

Sports Illustrated Is Testing a New Type of Paywall What’s more valuable, time or money?

Sports Illustrated is testing a paywall that lets readers access its print articles early if they watch a 30-second video ad first. The provider is Selectable Media, which has been testing…

October 7, 2013, 10:11 PM EDT

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