Topic: Music

Why Live Video Is Now a Must-Buy for Marketers and Brands

Content people want to watch gets high engagement

From sports to breaking news to the biggest music festivals in the world, live video gives consumers the experience of being in two places at once. Forget elbowing for space in…

Will This Megaconcert With the Stones, Dylan and The Who Really Pass Up Sponsors?

What a long, strange trip it's been

Desert Trip has already cleared $160 million from its sold-out six-day schedule, Oct. 7-9 and 14-16. Photo Illustration: Chefboyrg; Sources: Rederns, Getty Images, WireImage, FilmMagic The nasty jokes started shortly…

How Iron Maiden Made the Boeing 747 Badass Again

With a pilot for a singer, it's a match made in metal heaven

Celebrity endorsements are a cornerstone of advertising nowadays, but an industrial manufacturing giant like Boeing seldom gets the chance to play that game. What celebrity is going to tout stuff…

Prince's Most Inspirational Talent Was Mastering the Art of Surprise

A legend who redefined both risk and reward

What defines talent? Or lasting ideas? A legacy? Prince knew. From the beginning, he used surprise to his advantage. He surprised the experts in the recording studios with stunning ability on almost every…

Ad of the Day: Pandora Gives Real People the Brutal Task of Describing the Power of Music

Twofifteenmccann tackles an impossible mission

Advertisers have been trying forever in commercials to communicate the power of music, and it's almost an impossible task. Yes, ads can use particular songs as examples of music's transcendence (the…

DJ Khaled's Positive Outlook and Accessibility Helped Make Him the 'King of Snapchat’

With brands buying in, it's big business now

King of Snapchat DJ Khaled wants you to know he's up to something. Of course, if you follow him on the wildly popular mobile platform, you already know that. He…

Donald Faison Is Head Counselor at 'Camp Halftime' in Pepsi's Super Bowl Campaign

Can this band of misfits pull off a great show?

Pepsi is returning for its fourth year as title sponsor of the Super Bowl halftime show. And on Wednesday it launched a new online video series called "Camp Halftime," comprised…

Why The Beatles Needed Digital Streaming to Maintain Their Brand

Got to go where the young folks are

The Beatles' shareholders—Universal Music Group, mainly, nowadays—could no longer believe in yesterday when it comes to the online distribution of pop music's most iconic brand. On Wednesday, UMG revealed that The…

Marilyn Manson Reflects on the Costs and Controversy of Crafting Your Own Persona

Singer is a Cannes case study in personal branding

CANNES, France—More than 20 years ago, Marilyn Manson created his persona and even booked his first performance without even having written a song. Best of all, he wrote his autobiography…

Lofty First Ads for Apple Music Want Everyone Marching to the Same Beat

Soundtrack of future domination?

Apple is promoting its highly anticipated streaming music service, and it's doing it characteristically grandiose style. The tech company is out with three new ads to accompany Monday's rollout of the…