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Topic: Music

BitTorrent Woos Advertisers and Publishers Filesharing company fights association with piracy

BitTorrent, the popular peer-to-peer file sharing platform, is attempting to battle its association with piracy while pursuing publishers and advertisers, Digiday reported earlier today. While BitTorrent is supposedly responsible for as…

September 3, 2014, 4:16 PM EDT

With Sid Vicious' Help, Acura Aims to Shake Up Sedan Advertising Anthem ad for the new TLX features the famous rocker crooning 'My Way'

Acura uses music to inject some sizzle into the sedan category in its soon-to-break campaign for the new Acura TLX. The new ads, from lead agency Mullen LA, include a 60-second…

August 11, 2014, 12:00 AM EDT

Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience Could open up opportunities in other new venues

Despite incremental growth in second-screen viewing, marketers still haven’t cracked the code on how to effectively advertise to smartphone users who are also watching TV. But brands are hoping that…

July 1, 2014, 7:10 AM EDT

Editor in Chief Craig Marks: Print 'Stands in the Way of Where Spin Needs to Be' Digital music pub tries new direction

It's time to let go of the idea that music outlet Spin is meant to be a print magazine, according to newly appointed editor in chief Craig Marks. "It's very, very…

June 16, 2014, 3:27 PM EDT

R&B Artist Trey Songz Has a Personal Social App for His Fans Multiplatinum singer and actor closes the celebrity gap

Specs Who Trey Songz Age 29 Accomplishments Multiplatinum R&B artist (his sixth studio album, Trigga, debuts July 1); founder of The Angel Network fan club app; actor Base Los Angeles What’s the first information you consume…

June 5, 2014, 10:16 PM EDT

What Happens When Two Creative Directors Make Their First Music Video Martin guys cross over

IDEA: In their storytelling and filmmaking techniques, ads and music videos overlap only superficially. Having worked on plenty of the former at The Martin Agency, Brig White and Evan Parsons…

June 5, 2014, 8:26 AM EDT

Study: Audiences Increasingly Going Mobile for Entertainment 84% of category ads contained video, rich media

A study conducted by global mobile video advertising firm Vdopia found that mobile consumption of entertainment-themed media is sharply on the rise. The information was pulled from the Vdopia Mobile Insights…

June 4, 2014, 12:24 PM EDT

Ad of the Day: PETA and Morrissey Team Up in Powerful Plea for Veganism Lends song to short film for his birthday

At its worst, PETA can be preachy, hypocritical and gratingly annoying. But at its best, the animal welfare group is a savvy emotional storyteller that can make even the most…

May 21, 2014, 7:28 AM EDT

Shutterstock Is Getting Into the Music Business Online video demand spikes need for stock tunes

You'll now be able to go to Shutterstock for more than just images and videos. The company today unveiled a licensable music section for those with soundtrack needs. "We finally have the bandwidth,…

May 20, 2014, 12:00 PM EDT

This Music Marketing Firm Mixes Brands, Bands and Fans How do you create campaigns that seem organic, not contrived?

Mirrored Media Who Justin Lefkovitch, founder and CEO What Experiential music marketing firm Where Santa Monica, Calif. In marketing, the relationship among brands, bands and fans can be tricky. Brands want to appropriate artists’ “cool”…

April 9, 2014, 9:23 PM EDT

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