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Topic: Music

Donald Faison Is Head Counselor at 'Camp Halftime' in Pepsi's Super Bowl Campaign

Can this band of misfits pull off a great show?

Pepsi is returning for its fourth year as title sponsor of the Super Bowl halftime show. And on Wednesday it launched a new online video series called "Camp Halftime," comprised…

Why The Beatles Needed Digital Streaming to Maintain Their Brand

Got to go where the young folks are

The Beatles' shareholders—Universal Music Group, mainly, nowadays—could no longer believe in yesterday when it comes to the online distribution of pop music's most iconic brand. On Wednesday, UMG revealed that The…

Marilyn Manson Reflects on the Costs and Controversy of Crafting Your Own Persona

Singer is a Cannes case study in personal branding

CANNES, France—More than 20 years ago, Marilyn Manson created his persona and even booked his first performance without even having written a song. Best of all, he wrote his autobiography…

Lofty First Ads for Apple Music Want Everyone Marching to the Same Beat

Soundtrack of future domination?

Apple is promoting its highly anticipated streaming music service, and it's doing it characteristically grandiose style. The tech company is out with three new ads to accompany Monday's rollout of the…

Toyota's Scion Music Label Puts Artists First

Steve Aoki, The Black Lips and A$AP Rocky on board

In order to reach the coveted millennial demographic, Scion is attempting to speak to them through music. Since 2003—a year after the Toyota car brand was launched—it's run record label…

Pandora Increases Programmatic Offerings, Allows For Demographic Targeting

Brands can use data for unique opportunities

Brands that want to advertise on Pandora can now target users based on specific demographics, further emphasizing the streaming radio service's move toward programmatic advertising.  "When you are buying programmatically on…

4 Things You Need to Know to Market to Millennials

Warped Tour founder dishes decades of advice

If anyone understands the millennial mind (or that of Gen Z, coming up right behind it), it's Kevin Lyman. Since founding the live music event and brand strategy firm 4Fini…

Jay Z Says Tidal Is Dedicated to Solving the Music Industry's Woes

Streaming service has the backing of his VIP friends

Jay Z's heralded entry into the music-streaming industry is finally here. Joined on stage by some of the top names in music—including wife Beyoncé, Madonna, Jason Aldean, Nicki Minaj and…

How Sony's Walkman Changed the World

Before CDs and MP3s, this little machine made music portable

Andreas Pavel was getting tired of being laughed at. It was 1977, and the German-born inventor had made appointments at all of the major electronics companies—Yamaha, Grundig, ITT, etc.—and each…

Paramore Lead Singer Hayley Williams Talks Twitter and TV

And why she no longer uses Instagram

Specs Who Hayley Williams Age 26 Claim to fame Lead singer of Paramore; winner of the 2015 Grammy Award for Best Rock Song ("Ain't It Fun") and Billboard Women in Music's Trailblazer Award Base…

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