music marketing | Adweek
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Topic: music marketing

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This Music Marketing Firm Mixes Brands, Bands and Fans How do you create campaigns that seem organic, not contrived?

Mirrored Media Who Justin Lefkovitch, founder and CEO What Experiential music marketing firm Where Santa Monica, Calif. In marketing, the relationship among brands, bands and fans can be tricky. Brands want to appropriate artists’ “cool”…

April 9, 2014, 9:23 PM EDT

Twitter and Billboard Strike Deal for Social Music Charts Will reveal the next hot acts

Twitter and Billboard have teamed up to make real-time music charts based on the musings of the social platform's 240 million users. Whether pop behemoths Katy Perry or Pharrell Williams are…

March 27, 2014, 12:40 PM EDT

Taylor Swift and Diet Coke Are Getting Packaged Together Follows in footsteps of Pepsi's big deal with Beyoncé

Coca-Cola has signed country music star Taylor Swift to promote Diet Coke, per sources close to the situation. The move comes on the heels of Pepsi penning a $50 million deal…

January 25, 2013, 3:31 PM EST

Pepsi and Beyoncé's $50M Duet [Updated] Multi-year deal includes unusual brand-related creative control

Pepsi inked Beyoncé Knowles to a $50 million so-called "brand ambassador" deal that will feature multiple collaborations between the brand and singer-celebrity, including her likeness on the beverage giant's soda…

December 11, 2012, 12:28 PM EST

Spotify Picks Up $100 Million; Coke Reportedly Key Investor Beverages giant said to kick in $10 million

Digital music service Spotify has acquired around $100 million in new funding, a source close to the situation told Adweek this afternoon (Nov. 14). The source wouldn't name investors. But a…

November 14, 2012, 3:41 PM EST

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