Topic: music marketing
Type
Taylor Swift and Diet Coke Are Getting Packaged Together
Follows in footsteps of Pepsi's big deal with Beyoncé
Coca-Cola has signed country music star Taylor Swift to promote Diet Coke, per sources close to the situation. The move comes on the heels of Pepsi penning a $50 million deal…
Pepsi and Beyoncé's $50M Duet [Updated]
Multi-year deal includes unusual brand-related creative control
Pepsi inked Beyoncé Knowles to a $50 million so-called "brand ambassador" deal that will feature multiple collaborations between the brand and singer-celebrity, including her likeness on the beverage giant's soda…
Spotify Picks Up $100 Million; Coke Reportedly Key Investor
Beverages giant said to kick in $10 million
Digital music service Spotify has acquired around $100 million in new funding, a source close to the situation told Adweek this afternoon (Nov. 14). The source wouldn't name investors. But a…
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