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Topic: MTV

Miley's Twerking Dominates YouTube

MTV enjoys post-VMA surge in last week's Web series ranking

Miley Cyrus' twerking episode sure got the world's attention, with everyone from Morning Joe's Mika Brzezinski to The Wall Street Journal's Peggy Noonan. The racy—some would say sexy, some would say desperate—performance lit…

Cable's Live Events Are Paying Off Big-Time This Summer

Cramming in sponsors

If you were teetering over the Grand Canyon, grinding your butt on Robin Thicke or just dueting with Charlie Wilson, you were everywhere advertisers wanted to be this summer. Event…

Twerking the Hand That Feeds You: Beats Tees Off on Miley Cyrus

Isn't corporate synergy subversive?

"Will somebody please feed Miley Cyrus?" That's the request from one anthropomorphized Beats Pill speaker to another in the commercial below, which aired Sunday on MTV after the pop singer's controversial…

Miley's Moves Seduce 10 Million Viewers for the VMAs, Up 47 Percent in the Demo

Network almost back up to 2011 levels after last year's plunge

Sneer all you want at Miley's crotch-thrusting antics with Robin Thicke (for the four of you who weren't watching, see the entire Ron English-ish fever dream below)—the VMA's were outrageous…

Pepsi and Katy Perry Ask Twitter Users to Pick Her Next iTunes Release

Soda and star work with MTV in big social push

When Katy Perry takes the mic for a song during Sunday night's MTV Video Music Awards, the cable channel will temporarily shift focus from inside the event's arena—Brooklyn's Barclays Center—to…

Colbert Skewers Guest-Stealing VMAs and MTV's Van Toffler in Sponsored Segment—UPDATED

'A crushing disappointment brought to you by Hyundai'

Stephen Colbert does some of the smartest media criticism on television, but it's never better than when it's directed at his employers. Colbert has made something of a cottage industry out…

Viacom's Upfront Dollars and FY Q3 Ad Revenue Are Up

Pushing affiliate fees as a main source of growth

Viacom CEO Philippe Dauman told investors on today's third-quarter earnings call that the company's TV division managed to secure mid-single-digit volume increases at its adult television networks division during this year's…

Standard Media Index Survey Dings ESPN, MTV, E! for Calendar Year to Date

Major cable networks down year-over-year

Ratings, meet results: advertisers were bearish on ESPN during the first half of the year, but they were nuts for the A+E cable group. Analysts at the Standard Media Index, which…

Stephen King's Under the Dome Drama Is a Hit for CBS

Four weeks in, ambitious summer series is still going strong

Four episodes in and it’s clear that CBS has a rare summer drama hit on its hands with Under the Dome, a claustrophobic yarn about a small town that is…

Viacom Partners With Headphones Company to Promote Independent Music

'Music Independence Day' to take over MTV, CMT and VH1

For 12 hours on July 4, MTV, CMT and VH1 are going to be all about music. The networks' owner, Viacom, and the headphones company Monster DNA are teaming up to…

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