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Topic: MTV

What Pepsi Discovered by Monitoring Millennials During the VMAs

TV vs. second screens

As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and…

The Legendary George Lois Works With His Son and Grandson

Good Karma Creative is boosting little-known brands

Specs Who Creative director George Lois, flanked by grandson George (l.), producer, and son Luke, managing director What Full-service creative agency Where New York If pedigree counts in the ad world, not many shops…

Check Out the Top 10 Brands on Tumblr

Disney and Facebook generate lots of buzz

Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a…

Can Sean ‘Diddy’ Combs Revive the Music-Video Network?

Digital killed the video star

The revolution is now being televised. Years after Fuse rebranded and MTV stopped playing music videos, hip-hop and fashion mogul Sean “Diddy” Combs is looking to revive the business model. Earlier…

Check Out the Top 10 Most-Shared Brands on Instagram Video

40% of the popular 15-second vids are marketing efforts

MTV, the National Basketball Association, the Peanuts cartoon, GoPro and the Miami Heat are the top brands on Instagram video when it comes to shares, per a study from Unruly Media. In…

Miley: Textbook Case of the Inevitable Teen Star Rebrand

Reaching for a more mature audience

Jimmy Fallon and the Roots join Cyrus for an a capella version of 'We Cant Stop.' Like it or not, Hannah Montana is dead and gone. For better or worse, fans…

CBS Sees Potential for Mid-Market Advertisers in Twitter Amplify

Media giant is latest conquest

To say that David Morris, CBS Interactive chief customer officer, is bullish on Twitter would be an understatement. The media exec called Twitter "the No. 1 social network in the…

Cable's Live Events Are Paying Off Big-Time This Summer

Cramming in sponsors

If you were teetering over the Grand Canyon, grinding your butt on Robin Thicke or just dueting with Charlie Wilson, you were everywhere advertisers wanted to be this summer. Event…

Miley's Moves Seduce 10 Million Viewers for the VMAs, Up 47 Percent in the Demo

Network almost back up to 2011 levels after last year's plunge

Sneer all you want at Miley's crotch-thrusting antics with Robin Thicke (for the four of you who weren't watching, see the entire Ron English-ish fever dream below)—the VMA's were outrageous…

Pepsi and Katy Perry Ask Twitter Users to Pick Her Next iTunes Release

Soda and star work with MTV in big social push

When Katy Perry takes the mic for a song during Sunday night's MTV Video Music Awards, the cable channel will temporarily shift focus from inside the event's arena—Brooklyn's Barclays Center—to…

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