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Topic: MTV

Cable's Live Events Are Paying Off Big-Time This Summer Cramming in sponsors

If you were teetering over the Grand Canyon, grinding your butt on Robin Thicke or just dueting with Charlie Wilson, you were everywhere advertisers wanted to be this summer. Event…

September 1, 2013, 10:10 PM EDT

Miley's Moves Seduce 10 Million Viewers for the VMAs, Up 47 Percent in the Demo Network almost back up to 2011 levels after last year's plunge

Sneer all you want at Miley's crotch-thrusting antics with Robin Thicke (for the four of you who weren't watching, see the entire Ron English-ish fever dream below)—the VMA's were outrageous…

August 26, 2013, 5:08 PM EDT

Pepsi and Katy Perry Ask Twitter Users to Pick Her Next iTunes Release Soda and star work with MTV in big social push

When Katy Perry takes the mic for a song during Sunday night's MTV Video Music Awards, the cable channel will temporarily shift focus from inside the event's arena—Brooklyn's Barclays Center—to…

August 20, 2013, 8:00 AM EDT

Colbert Skewers Guest-Stealing VMAs and MTV's Van Toffler in Sponsored Segment—UPDATED 'A crushing disappointment brought to you by Hyundai'

Stephen Colbert does some of the smartest media criticism on television, but it's never better than when it's directed at his employers. Colbert has made something of a cottage industry out…

August 7, 2013, 2:49 PM EDT

Viacom's Upfront Dollars and FY Q3 Ad Revenue Are Up Pushing affiliate fees as a main source of growth

Viacom CEO Philippe Dauman told investors on today's third-quarter earnings call that the company's TV division managed to secure mid-single-digit volume increases at its adult television networks division during this year's…

August 2, 2013, 10:43 AM EDT

Standard Media Index Survey Dings ESPN, MTV, E! for Calendar Year to Date Major cable networks down year-over-year

Ratings, meet results: advertisers were bearish on ESPN during the first half of the year, but they were nuts for the A+E cable group. Analysts at the Standard Media Index, which…

July 23, 2013, 8:37 PM EDT

Stephen King's Under the Dome Drama Is a Hit for CBS Four weeks in, ambitious summer series is still going strong

Four episodes in and it’s clear that CBS has a rare summer drama hit on its hands with Under the Dome, a claustrophobic yarn about a small town that is…

July 16, 2013, 8:21 PM EDT

Viacom Partners With Headphones Company to Promote Independent Music 'Music Independence Day' to take over MTV, CMT and VH1

For 12 hours on July 4, MTV, CMT and VH1 are going to be all about music. The networks' owner, Viacom, and the headphones company Monster DNA are teaming up to…

July 2, 2013, 9:00 AM EDT

Ratings Slump Dings Broadcast Sales Networks’ Q1 spend slips 5 percent; cable on the rise

Diluted prime-time deliveries and a calendar quirk that moved NCAA Final Four dollars into April contributed to a $317 million decline in first-quarter broadcast TV ad expenditures. According to a new…

June 25, 2013, 12:00 AM EDT

MTV Study Shows Varying Attitudes Within Millennial Generation Younger members of demo affected by recessional coming-of-age

In a bid to learn how to reinvent itself, MTV has conducted another study of today's teens and tweens, The New York Times reported. A similar research project in 2008 gave…

June 19, 2013, 12:13 PM EDT

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